UFI Filters has announced the appointment of Onofrio Defina as head of the European, Middle Eastern and African Aftermarket.
Following its corporate strategy, which has been designed to meet the evolution and challenges of the global market, UFI Filters Group has decided to give greater autonomy to its regions in the world. This will be done by assigning the responsibility of the Aftermarket management to the individual Chief Operating Officer of each of the following regions: EMEA, APAC, INDIA and AMERICAS.
Onofrio, already Chief Operating Officer EMEA, has been appointed Sales and Marketing Aftermarket EMEA Director of UFI Filters, starting from 1 October 2020. He will take over responsibility from Luca Betti, who has been holding the reins of the UFI Filters Group’s Aftermarket for the past five years.
Onofrio has many years of experience working for international brands in the automotive sector. He joined UFI in 2015 as Purchasing Director and progressed within the Group to the position of General Manager and Chief Operating Officer, before his recent appointment as Head of the EMEA Aftermarket.
His main purpose will be to maintain and strengthen UFI Filters’ presence in the Italian market as well as increasing its market share in EMEA.
Rinaldo Facchini, UFI Filters Group CEO, said: “The new challenges of the market and the great changes underway in recent months have confronted us with the need for new strategies. In this global to glocal perspective, the individual areas EMEA, APAC, INDIA and AMERICAS will have greater independence of action in order to ensure an increasing emphasis on customer needs, a better service and to be more focused on the relevant market.”
Onofrio Defina, COO and Sales and Marketing Aftermarket EMEA Director UFI Filters, added: “I am honoured with the assignment of this new responsibility, which I will carry out with the support of a professional and well-established team. Together, we will be able to achieve new business goals, while strengthening our presence and expanding into new markets”.