Why Ring Automotive is planning a business overhaul

Ring Automotive is preparing to illuminate the independent automotive aftermarket with a business overhaul. The company, with a track record of over 50 years in the industry, claimed it is committed to adapting to the ever-changing dynamics of the independent aftermarket.

Under the leadership of its managing director, Andy Gratton, who took charge in July 2023 after serving as finance director for three years, Ring is “intensifying” its customer-centric approach. The company also revealed that Andy has spent a considerable amount of time engaging with customers to ensure that the brand remains dedicated to its evolving needs, building on last five decades.

In a move to align the business with the changing landscape of the sector, Andy has restructured Ring’s sales teams. Phil Donnelly has been promoted to the role of sales director UK and Ireland, where he will oversee all UK aftermarket sales channels.

Simultaneously, Jeremy Rochfort has been appointed as the international key accounts manager within the European region of ams-OSRAM. It is reported that the switch aims to enhance the collaboration with OSRAM on a pan- European level and drive account management for customers operating across multiple European countries.

Andy said: “Both Phil and Jeremy have contributed significantly to Ring during their time with the company. These changes create a single point of sales leadership in our UK organisation while increasing collaboration with OSRAM on a pan-European level.”

Alongside these changes, the team reporting to Phil has been reshaped, with Keith Booth promoted to the role of head of field sales. Ring has invested in its area sales team (ASM) too and, as such, Keith is responsible for seven ASMs across the UK & Ireland. Keith’s experience in the UK aftermarket will play a “crucial role” in strengthening Ring’s sales force.

Dan O’Brien is new to the business, who joins as the head of trade key accounts, reporting directly to Phil. Dan brings yet more experience in the UK automotive aftermarket.

Dan James, who has worked as a key account manager in the retail business unit has been promoted to head of retail and will take overall responsibility for the retail channel, again, reporting into Phil.

Marking five decades in the aftermarket

Andy continued: “In 2024, Ring will celebrate its 50th anniversary of trading, and while we have enjoyed tremendous success in the automotive market, the changes are necessary to ensure that Ring is well-placed to focus on its customers and varied markets for the next 50 years.”

As Ring enters its second half-century, the company reported that it is dedicated to improving road safety, driving profitable growth for its customers, and providing an exciting and developmental environment for its people.

Ring believes 2024 will be an exciting chapter in its history, culminating in the celebration of its 50th anniversary. As part of the ams-OSRAM group, Ring is well-placed to invest in the UK aftermarket and continue its mission to provide a outstanding service to its UK and Ireland customer base.