EV data and parts pricing Insights

During the UK Garage and Bodyshop Event in June, Infopro Digital Automotive focused on two major areas: EV and high-voltage data and parts catalogue data and platforms with OE and aftermarket pricing. Both perked the interest of PMF, so some questions were put to Clare Hetherington, Infopro Digital Automotive’s head of marketing – AUKUS.

Q. How is OE and aftermarket pricing integrated into Infopro? Where is the data sourced from?

A. We source OE and aftermarket (AM) data and datasets for parts, tyres, lubricants and service and maintenance plans. We then refine this data using over 300 data experts located within our data hub to restructure and enhance the information, ensuring accurate matching between parts and vehicles.

Q. How does Infopro Digital Automotive support motor factors?

A. Simply, we help motor factors sell the right parts, to the right customers, at the right price, with the right supporting data.

By combining vehicle identification, technical data, catalogue integration, part matching, vehicle parc insight, pricing intelligence and market data, we help motor factors reduce friction in the ordering process, improve first-time-right parts selection, grow order value and strengthen long-term customer loyalty.

Motor factors operate in a market where speed, accuracy and trust are critical. Every incorrect part, missed upsell or slow vehicle identification creates cost for the factor and frustration for the customer. We help solve this by connecting technical data, vehicle identification, catalogues, market intelligence and pricing tools into one data-led ecosystem.

Furthermore, with Technical Data Solutions for cars, LCVs and trucks, motor factors can provide their customers with access to repair, maintenance and service information. This helps workshops identify the right work required on the vehicle, order the correct parts first time and make more informed purchasing decisions. For the motor factor, this supports higher order accuracy, fewer returns, stronger customer confidence and the opportunity to expand basket value through related parts, fluids, tyres and service items.

Q. What do factors use Infopro Digital Automotive for most?

A. Factors use Infopro Digital Automotive most to improve vehicle identification, catalogue accuracy and workshop support. Historically, this has been built around the strength and legacy of HaynesPro technical data, giving factors and their workshop customers access to trusted repair, maintenance, labour time, wiring and diagnostic information. Vehicle search via VRM has also been central, helping factors identify the correct vehicle quickly and match it to the right parts with greater confidence.

The opportunity is now expanding from lookup and identification into a more connected data proposition. With the introduction of parts, fitment and lubricant data, factors can link vehicle identification, technical repair information, part compatibility and lubricant recommendations directly into their catalogue or ordering journey. Combined with market intelligence tools, this helps factors improve range planning, pricing, availability, conversion and customer retention.

Q. What trends are you seeing from a workshop perspective?

A. The biggest trend is the growing complexity of the vehicle parc. Workshops are no longer just looking for basic service data; they increasingly need help with diagnostics, electronics, ADAS-related systems, EVs, and hybrids. EV and High Voltage Data is becoming especially important because technicians need clear safety procedures, model-specific repair information, and confidence when working around high-voltage systems. We highlight the need for detailed EV repair procedures that include high-voltage safety measures.

We are also seeing stronger usage of VESA, particularly for electrical diagnostics. Instead of using wiring diagrams as static documents, technicians can follow a more guided workflow – from fault code to likely components, to wiring diagram, to component location, and then through replacement or initialisation where applicable. HaynesPro says VESA helps reduce non-billable hours and can process multiple fault codes, while its newer component replacement procedures link VESA workflows with detailed wiring diagrams.

Coverage is another key point; workshops value the ability to work across a broad vehicle mix, not just passenger cars. Our solutions cover cars, motorcycles, LCVs, and trucks, which is important for independent repairers, multi-site groups, commercial workshops, and mixed-fleet operators.

Q. How does Infopro Digital Automotive unlock new revenue opportunities for factors?

A. We help factors unlock new revenue by connecting parts supply, technical data, and digital ordering into one stronger workshop proposition. By providing customers with repair, service, diagnostic, EV, and high-voltage technical data, factors can become a daily support partner for workshops, increasing loyalty, repeat visits, and parts demand.

Through OneProShop and API/Full Web Services integration, this data can be embedded into the factor’s own catalogue or ordering platform, linking vehicle identification, repair information, OE-to-AM matching, part fitment, and lubricant recommendations directly to the products workshops need. OE data research further strengthens catalogue accuracy, vehicle-to-part matching, and product mapping, helping factors improve conversion, reduce wrong-part orders and returns, drive parts and lubricant sales, and create new value-added service or subscription opportunities.