Industry professionals that are making moves
PMF introduces this month’s movers and shakers, as they begin a new stage of their career.
Motor Parts Direct
Motor Parts Direct has announced the appointment of Spencer Bell as its head of digital commerce. The move comes as the company “accelerates” digital growth and aims to deliver an industry-leading online customer experience.
Spencer joins with more than 20 years of experience in digital commerce, transformation, online trading, and customer acquisition.
His expertise spans digital trading, e-commerce strategy, customer acquisition, SEO, paid media, conversion rate optimisation, CRM, analytics, and commercial performance management.
Spencer said: “The automotive aftermarket is entering an exciting period of change. Customers expect speed, convenience, expertise, and a seamless digital experience. Motor Parts Direct has built a fantastic reputation for service and product availability, and I am excited to help shape the next stage of growth.”
To connect with Spencer on LinkedIn, click here.
First Line
First Line has named Lewis Wykes as its new UK sales manager.
Lewis joins with 22 years of automotive aftermarket experience, gained through a variety of senior sales and account management positions. In his new role, he will lead First Line’s UK sales function, working closely with customers and internal teams to further strengthen partnerships, identify new opportunities, and support the company’s continued growth ambitions.
Commenting on his appointment, Lewis said: “I’m proud to be joining such a well-respected company as First Line at such an exciting time for the business. The company has a fantastic reputation for product quality, service, and innovation, and I’m looking forward to working with both the talented team and our customers to build on these strong foundations and deliver continued success.
“The opportunity to lead and develop the UK sales function is incredibly motivating. My focus will be on building strong relationships across our customer base, supporting the sales team, and implementing strategies that deliver measurable growth.”
To connect with Lewis on LinkedIn, click here.
Duckhams
Mike Bewsey is stepping down as CEO of Duckhams – but will continue in a non-executive director role.
Since becoming CEO in 2024, Mike has guided the company through its next stage of global transformation, with engine oils now available across Europe, the Middle East, and Asia.
Mike has worked alongside new investor, Zuber Issa, to oversee the rollout of Duckhams into forecourts across the country with EG On The Move, while leading initiatives to increase the brand’s UK retail and trade footprint through new partnerships, including Tesco, Screwfix, eBay, Amazon, and Rapid.
Mike said: “Leading Duckhams through a period of restructuring and growth has been a privilege. Together with the senior leadership team, we have strengthened the company’s foundations, sharpened our strategic focus, and positioned Duckhams for sustainable long-term success. I am proud of what we have achieved – stabilising operations, enhancing our market presence, and building momentum for the future.”
At the time of writing, Duckhams has not announced a successor.
To connect with Mike on LinkedIn, click here.
