Castrol has launched its new online Oil Selector tool to streamline the transition from search to purchase, making the whole process simpler, easier, and more effective in the UK.
It will help consumers and technicians select the right oil and fluids for a specific vehicle. The tool has been designed to drive positive consumer awareness of the benefits of using premium lubricants and fluids, helping workshops maximise profitable upsell opportunities.
Users enter the number plate, make and model of the vehicle, and Castrol provides bespoke recommendations on the most suitable oil, transmission fluid, brake fluid and coolant. Workshop staff using the tool will also be directed to trade-only versions of Castrol products.