OSRAM launches Bulb Check Week
In anticipation of the clocks going back on Sunday 27th October, automotive lighting specialist, OSRAM, is launching Bulb Check Week from 20th-27th October.
With the clocks going back, night will begin earlier, and therefore headlights will be used a lot more, so it’s the perfect time for workshops and factors to be reminding drivers to check their bulbs. Introducing Bulb Check Week from OSRAM!
OSRAM has been in the automotive industry for more than 110 years and has revealed its top tips in preparation for the clocks going back, that factors and technicians can both pass onto their customers:
- Look at bulbs for dimming, flickering and any signs of wear and tear.
- Use the reflection in a shop window or a garage door to check the bulbs are functioning as they should be and balanced correctly, or ask someone to help look.
- If a bulb has blown or is not working correctly, be sure to change it with a premium quality product that can be trusted.
OSRAM also recommends changing both headlight bulbs when one blows, as it claims the other one might be close to failing too. A car is designed so that it works best when both headlights are functioning equally. Only then will a driver get the full advantage of the combined headlight beam. In addition, by replacing bulbs in pairs, it doubles the revenue for factors and workshops, so it’s an upselling opportunity not to be missed.
Think about the three facts of light this lighting season:
- Check and Change – offer a bulb check service and change and charge customers for doing so… OSRAM says there are retailers out there that do so!
- Replace in Pairs – headlight bulbs degrade at the same rate, so if one has blown the other won’t be far behind, according to the company. Always replace in pairs and double the profit!
- Upgrade Customers to Vision – if replacing in pairs, offer customers a choice of brighter and whiter light, with a simple upgrade to the new NIGHT BREAKER 220, for example. Triple profits – replace one bulb with two bulbs and revel in the profit opportunities that come additionally from more expensive upgrade bulbs, claims OSRAM.
OSRAM says it won’t leave you in the dark!
Check out the company’s three facts of light video.
