FRSH Scents to freshen up Automechanika Frankfurt

Luxury car fragrance brands FRSH Scents and Carfume will exhibit at Automechanika Frankfurt from 8th – 12th September, appearing together for the first time since FRSH Scents Limited acquired Carfume in May. 

Created in 2017, FRSH Scents has become one of the leading names in automotive air fresheners. Its range spans the classic formats – hanging cards, liquid membranes, gel pots, scented polymer and vent sticks – through to its sleek ultrasonic diffuser and novelty vacation range.

Joining the stand is Carfume, acquired by FRSH Scents in May. Carfume offers premium, reusable car fragrances and lifestyle products inspired by the world’s best-loved designer scents.

Both ranges will be on display in Hhall 3.1, stand C63, shared with fellow brand Simply Brands, where the expert team will be on hand to help visitors with any enquiries.

FRSH Scents, Carfume and Simply Brands are separate, independently run brands exhibiting side by side at the show. In the UK and Ireland, FRSH Scents and Carfume are distributed by JRP Distribution.

Ollie Page of FRSH Scents, Carfume and Simply Brands said: “We’re incredibly excited to bring FRSH Scents and Carfume to Automechanika Frankfurt together for the first time since the acquisition, showing alongside Simply Brands.

“Carfume and FRSH Scents are two of the most disruptive, high-growth brands in the air freshener category, with complementary strengths, and both have gone from strength to strength since the handover.

“We’ve seen global growth across Europe, North America, Asia and beyond – and Automechanika Frankfurt is where we expect that to accelerate.”