Kalimex’s Chartered Marketer, Dee Blick, discusses how Kalimex can help motor factors boost their sales in the wake of the COVID-19 lockdown.
As businesses begin to emerge from lockdown, removing the ‘Closed’ sign from their doors with a sigh of relief, it is imperative that motor factors inform their customers that it is very much business as usual. Businesses should make their customers aware of any improvements to their service, and they should remind them of the trade quality products that they stock.
One thing is for sure – motorists that were tempted by a new vehicle pre-pandemic will now be focusing on keeping their existing vehicle on the road. As a result, their technician will be on speed dial.
This puts factors in an excellent position; they can help their trade customers to help their customers by supplying them with products developed for the trade and endorsed by the trade.
As consumers take to the road more often and for longer periods of time, garages will be increasingly busy. With this in mind, how can Kalimex help factors to take advantage and boost their sales?
We have supplied trade quality products to the professional motor factor for three decades, and here are our top six trade trusted products that factors can promote to their trade customers.
With so many vehicles off the road or carrying out short journeys, diesels are suffering from neglect. DPFs will be clogging up with soot as they fail to regenerate correctly. JLM products from Kalimex offer a variety of maintenance and repair solutions to help technicians get their customers back on the road and keep them there. With main dealers and DPF cleaning services not always available, independent technicians can use JLM products to carry out this work in-house.
With JLM products, garages can help repair diesel issues and clean parts such as DPFs and EGRs, enabling them to keep their customers’ vehicles in good shape and on the road for longer.
K-Seal Multi-Purpose Coolant Leak
Repair: This multi-purpose coolant leak repair is a safe and reliable way to repair leaks in all parts of the cooling system. These leaks can often be expensive to repair, so K-Seal is the solution for getting a technician’s customers back on the road until they can pay for a mechanical repair or replace the vehicle. We can attest that a repair made with K-Seal is guaranteed for the lifetime of the engine.
Quiksteel is a must have product for any technician. This industrial strength epoxy putty will bond to any hard surface and is ideal for repairing damaged fuel tanks, blowing exhausts, cracked sumps, leaking pipes and many other emergency vehicle faults. Quiksteel cures steel hard in minutes and withstands up to 300°C.
Catalytic Exhaust Cleaner:
This preventative treatment is simply added to the fuel to clean out the fuel system, improve emissions and keep exhaust filters clean.
There are separate dedicated formulas for both diesel and petrol. Motorists should use this on a regular basis, especially for low mileage vehicles, to maintain optimal performance.
Containing Platinum and Cerium, this treatment will safely and effectively help the DPF to regenerate at a lower temperature, removing soot and restoring performance. It should be used at the first warning light.
Professional DPF Cleaning Toolkit:
Once the DPF is overloaded with soot, which is expected to happen more frequently due to low mileage journeys, the vehicle will go into limp mode. Rather than sending customers to a main dealer or sending the DPF offsite for cleaning, technicians can use the JLM DPF Clean and Flush Toolkit to clear the DPF without having to remove it from the vehicle. This saves their customers time and money, and enables them to keep the work in-house.
Diesel Extreme Clean:
This product is the perfect tonic for diesels that have been neglected for some time. A single treatment will clean the fuel tank to the exhaust, and it even contains a shot of DPF regenerative additive to help clear out the filter.
The writing is on the wall
Now is the time to fly the flag for all that is great about your business and get it back on track. Look out for Kalimex’s Accelerate Programme – developed to help professional motor factors sell more high-margin products – with special promotions, special offers and great point of sale materials.