With UK fuel prices remaining high, vehicle maintenance is a priority for motorists wanting maximum miles from their tank. The independent mechanic is key in ensuring that vehicles are properly maintained and regularly serviced, while motor factors are equally crucial in ensuring stock levels are maintained and upholding excellent lines of communication. Mike Schlup, managing director of Kalimex, the UK distributor of JLM Lubricants’ product range, has his say:
Driving fuel efficiently is a hot topic, but if a tank of fuel is to last longer, vehicle maintenance is vital. Motor factors are at the centre of this because their trade customers hold the keys when it comes to attaining optimum vehicle health. A healthy vehicle burns less fuel. For any motor factor, making sure they have high quality additives in stock enables their trade customers to place repeat orders, knowing they won’t have to wait for the additives they use during servicing, repairs, and for ongoing vehicle maintenance.
At Kalimex HQ, JLM sales are rising from our motor factor stockists, fuelled by our presence at trade shows and our marketing, which is to signpost any enquiry from a mechanic to their local factor.
JLM is a brand motor factors can trust; for many years JLM has collaborated with topflight mechanics; Darren Darling, the founder of the independent DPF Doctor Network, being a fitting example. Darren and many of his ‘doctors’ will road test a JLM product before it’s launched, to ensure it does what it says on the tin. If motorists want to run their vehicle fuel efficiently and keep repair and service bills down, they must trust their mechanic to use premium quality additives over parts whenever possible.
Importance of promotions
There are many JLM products that will keep vehicles running in optimum condition, which a motor factor should stock and feature in its weekly promotions.
Take the JLM GDI Cleaner, for example, it cleans the tip of the injector of direct fuel injected engines, with more efficient fuel injection and less fuel consumption as a result.
JLM’s Petrol Extreme Clean, another bestseller, is used by mechanics during vehicle servicing. It’s the solution to late model cars and engines with severe build up problems in various parts of the fuel system. These contaminations are tough and hard to dissolve with regular fuel additives. The special detergent in this formulation cleans the fuel system – including injectors, inlet and outlet valves, spark plugs and combustion chamber – restoring engine power and promoting fuel economy.
Often when a car is being serviced, the oil is changed. When a mechanic adds JLM Engine Oil Flush to the oil before replacing with fresh oil, even old and very dirty engines are cleaned with a corresponding improvement in engine performance and a reduction in fuel consumption.
These are just a few products from the JLM stable that a motor factor can promote.
Motorists can’t fight the price at the pumps, but they can trust their mechanic to use best of breed maintenance and prevention products to improve fuel economy; by stocking high-margin JLM products, a motor factor will build revenues from additional repeat sales because their trade customers will keep coming back for more.
