No matter the quality of the product, nor the depth of the range, a brand will never fulfil its potential without the right support. The Elta Assist programme caters for precisely this need.
Elta Automotive is very aware of the need to underpin its products with a comprehensive support structure that allows it to develop the overall product offering and help customers build their sales.
To this end, the Elta Assist programme incorporates three distinct service functions that demonstrate its ‘supporting independent businesses, for a better aftermarket’ policy. These elements, which relate to branding, stock control and technical expertise, are formulated by using the company’s resources and market knowledge, in the hope that it will help customers overcome the current and future challenges of the industry.
Elta understands the importance of a brand, whether it is newly established, like the company’s recently launched PRO brand, or the management of an already existing brand image.
The company’s team of in-house marketing professionals, brand managers and creative designers are available to help with brand creation, brand development and marketing campaigns. This is in addition to bespoke promotions such as advertising, websites, offers, etc.
In short, the Elta Marketing Department can be viewed as an extension of its customers’ own team.
As vehicles become more complex, the number of products needed to cater for them increases, which means the stock keeping unit (SKU) requirement grows. It can then become very difficult for a motor factor to know what it should or should not stock.
This is made worse because a large proportion of its cash is likely to already be tied up in stock, so it needs to know that the decisions being made are the correct SKU investment.
This facility allows customers to decide the correct level of stock investment and how it should be allocated. Reviewed at regular intervals, it can circumvent potential issues, as well as being used to switch slow moving stock with that in greater demand.
Training and technical support is vital for technicians when servicing the nation’s increasingly complex vehicle parc.
Elta would therefore like to help deliver the technical content required across the market to improve the skills and knowledge of the industry, in order to be ready to address current and future challenges.
Aimed at the motor factor/distributor, the modules are focused around product training and business development, whereas for the workshop technician, installation matters are naturally the prime concern.
So, on the product side, there is introductory training for both engine management and vehicle lighting, which is supplemented with stocking and selling programmes for engine management, vehicle lighting and wiper blades. The business development packages include garage workouts, technical sales support and automotive sales insight.
For technicians the training modules include: engine sense and control (ignition control), exhaust sense and control (emissions), airflow sense and control (induction systems) and vehicle lighting (CAN Bus).
To further endorse the company’s reputation for providing useful technical information, during Automechanika Birmingham, TechAssist Programme Manager, Alan Povey gave two technical presentations, held in the Technical Training Hub in the Garage Quarter.
Designed to equip technicians with greater knowledge and understanding, Elta used its seminar spot to highlight the importance of comprehensive diagnosis before simply changing one of the ever- increasing number of sensors in the modern vehicle.
Although an incredibly important component, the air mass meter, for example, has become the first item on the list to resolve many a problem, when in fact it is often merely a symptom and not the actual cause of the issue.
Using TechAssist technical expertise, Alan demonstrated that persevering in your investigation to find the underlying fault is the key to the correct prognosis, and will, in the long run, yield better results.