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The importance of motor factors staying equipped

The importance of motor factors staying equipped

In this latest insight from Veloris, the battery distributor’s group marketing and product manager, Andy ...

In this latest insight from Veloris, the battery distributor’s group marketing and product manager, Andy Waite, emphasises the importance of equipping motor factors with the tools they need to meet cu ...

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Understanding retail in the automotive industry

Understanding retail in the automotive industry

Danny Wiggins is the author of Surviving the Parts Counter: A Real Guide for New Parts Advisors, a story ...

Danny Wiggins is the author of Surviving the Parts Counter: A Real Guide for New Parts Advisors, a story about the reality of the job. Full of real-world mistakes, laughs, frustrations, and honest exp ...

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What helps workshop customer loyalty?

What helps workshop customer loyalty?

What keeps customers coming back to your counter? How do you convert them from new to regulars? With work ...

What keeps customers coming back to your counter? How do you convert them from new to regulars? With workshops, like many businesses, likely feeling the squeeze from many directors, Draper Tools belie ...

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How good customer service drives your business

How good customer service drives your business

Gauging and listening to reaction from customers, then implementing those changes, is driving SIP forward ...

Gauging and listening to reaction from customers, then implementing those changes, is driving SIP forward, according to its marketing manager, Scott Slater. What should factors look out for when it co ...

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How factors are supported to sell Castrol products

How factors are supported to sell Castrol products

Marketing, training and upselling are all words that are associated with a business, so what does Castrol ...

Marketing, training and upselling are all words that are associated with a business, so what does Castrol do to promote all three? Its distributor business manager, Courtney Foreman, tells us. Q. What ...

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Ivor Searle emphasises importance of customer service

Ivor Searle emphasises importance of customer service

Ivor Searle’s main mission is to provide you and your customers with products produced to the highest sta ...

Ivor Searle’s main mission is to provide you and your customers with products produced to the highest standards, according to David Eszenyi, Ivor Searle’s commercial director. Serving over 1,500 facto ...

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