Simply Brands triumphs at Automechanika
Leading supplier of automotive accessories and private labelling manufacturer, Simply Brands, enjoyed great success at Automechanika Frankfurt, with new brands creating a buzz on the stand and further demonstrating its European expansion.
From 8th – 12th September, Simply Brands occupied a prominent stand in hall 3 showcasing a product range that spans the full breadth of the automotive accessories market on which its growing customer base relies.
This year, the stand brought all the company’s brands together, each targeting a specific part of the market.
Simply Auto supplies the core range of automotive accessories and car care products, covering bulbs, wiper blades, cleaning and the everyday essentials motorists rely on. Its most recent introduction is SBxPro, which is a specialist professional range built for technicians, that includes maintenance sprays such as brake cleaner, instant gasket sealant and EGR valve cleaner, alongside direct fit wiper blades. Invisible Glass Wipers is a premium silicone hybrid wiper blade range, which is engineered for streak-free, all-weather clarity.
Another brand that showcased its offering was Simply Tools, a growing range of quality hand tools and workshop essentials. Finally, Fine & Dandy completed the stand, with its range of playful and practical car, travel and lifestyle accessories designed for impulse buy retail appeal with eye catching packaging.
“Automechanika Frankfurt was everything we expected it to be and more! We had a fantastic opportunity to show retailers and distributors how much our offering has developed in the past year and it was received incredibly well,” said Sam Robinson, Business Development Manager at Simply Brands. “Our staff were busy throughout the show from meetings we had pre-arranged, to people walking onto the stand to see what we had to offer, so creating new business opportunities.
“We’re proud of the portfolio we offer, whether that’s in our own brand or creating a private label range for a customer, and as we now have five registered entities in Germany, Hong Kong, UK, USA and China, we can provide support globally and visitors really responded to this, as well as our products on display.”
