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Schaeffler launches aftermarket brand transformation

Schaeffler launches aftermarket brand transformation

Schaeffler is bringing its leading aftermarket brands together under one strong brand identity. Starting ...

Schaeffler is bringing its leading aftermarket brands together under one strong brand identity. Starting in Q2 2027, the product brands LuK, INA and FAG will gradually transition to a unified Schaeffl ...

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Make 2026 your ‘wow’ year, says marketing expert

Make 2026 your ‘wow’ year, says marketing expert

Rising costs – especially utility bills, national insurance and the minimum wage – will continue to be fe ...

Rising costs – especially utility bills, national insurance and the minimum wage – will continue to be felt this year. Keeping costs under control remains a challenge, especially with margins already ...

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All you need to know about branding

All you need to know about branding

Your brand isn’t your logo – it’s your reputation, according to author Dee Blick. It’s what customers say ...

Your brand isn’t your logo – it’s your reputation, according to author Dee Blick. It’s what customers say about you when you’re not in the room. Build trust, consistency and service excellence, and yo ...

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Brand building with Dee Blick

Brand building with Dee Blick

Regular readers of PMF will recognise the name Dee Blick. A marketer, author and columnist of the magazin ...

Regular readers of PMF will recognise the name Dee Blick. A marketer, author and columnist of the magazine itself, here she reveals the name and topics of her latest book – which might include some ti ...

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