The JLM bestsellers that can help boost repeat sales

Mike Schlup, managing director of Kalimex, has been working with motor factors for 20 years. Since 2011, Kalimex has distributed JLM Lubricants, which is now in 40 countries and includes the UK. In this issue, Mike highlights the bestselling JLM products that technicians order consistently, presenting a chance to boost repeat sales for your business.

DPF cleaning: This is a significant growth area for your business where the name of the game is business coming thick and fast. With motorists looking to keep their diesel vehicle on the road and in good repair for longer, DPF cleaning is big business, usually only undertaken by a specialist – your trade customer!

With JLM Lubricants products, a technician does not have to remove the DPF to clean it or send it away for specialist cleaning. With the JLM range of DPF products, the DPF can be cleaned on the vehicle from the first dashboard warning light to badly blocked. The DPF Cleaning Spray (J02220), DPF ReGen Plus (J02200) and the DPF Cleaner (J02210) are top sellers because they are effective at safely cleaning DPFs and maintaining them.

An excellent point to make when talking to trade customers is that the JLM DPF Cleaner and ReGen Plus are platinum and cerium based, unlike alternatives with a high iron content. Overuse can cause the DPF to melt from the elevated temperatures spiked by iron.

The DPF Cleaning Toolkit (J02250) and the DPF Clean and Flush Fluid (J02230), which go with the kit, are also bestsellers with technicians because they can clean the worst blocked DPF in situ. Thousands of workshops, DPF specialists and mobile technicians use this toolkit to build workshop revenues and clean a DPF in record-breaking time. Once a trade customer has bought the Cleaning Toolkit, we are confident they will return before every DPF clean.

We then have the DPF Refill Fluid (J02260), a replacement for all OEM onboard dosing fluids, such as Eolys, DPX and PAT. It is competitively priced and ideal for your weekly trade promotions.

Also in the JLM Lubricants diesel range is the Diesel Extreme Clean (J02360). This is in high demand as a powerful top-to-tail fuel, engine and exhaust system cleaner for older, unloved diesels. For MOTs, consider Diesel Emission Reduction treatment (J02370) – either pre MOT or post MOT emission test failure.

It is worth pointing out that whenever there is a DPF clean, we strongly recommend an oil flush using the JLM Engine Oil Flush (J04835). This product cleans even the most aged and dirtiest engines and dirt/sludge contaminated engine oil quickly and effectively. Make sure you have ample stocks to upsell with the DPF products and toolkit. Don’t miss out on an excellent opportunity to really maximise the potential from every sale.

For petrol vehicles: Bestsellers in the JLM Lubricants’ petrol range include the Petrol Emission Reduction Treatment (J03150), a dedicated formula for petrol engines for use pre or post MOT. The Petrol Extreme Clean (J03155) and Petrol GDI Injector Cleaner (J03170) have been designed specifically for direct injection engines and are global bestsellers.

If your goal is to stock quality products that move fast with the potential for multiple repeat purchases, from brands you can stake your reputation on, consider the JLM Lubricants’ range of trade trusted products.

Talk to Kalimex about promotions that will make a big splash with your trade customers. Kalimex helps dozens of motor factors every month with tailor-made trade marketing campaigns. You don’t have to go it alone! Kalimex can help support all your trade promotions with free merchandise, sample products and its winning shoestring marketing knowhow.