Marathon & GS Yuasa confirm distribution agreement

Marathon & GS Yuasa confirm distribution agreement

Checking the battery of every vehicle that enters a workshop is important at all times of year, but never more so than in winter, according to GS Yuasa.


The colder the temperature, the harder batteries have to work to provide reliable starting power. In fact, a battery loses about 30% of its power on a freezing winter day when compared to a summery 20°C, according to GS Yuasa, which is why battery failure is more likely over the colder months and why it’s so important to check them.

Doing so is easy, plus factors can reap the rewards of increased battery sales! Marathon Warehouse Distribution, which announced a “strategic distribution agreement” with the battery manufacturer and supplier back in November 2022, urged factors to “talk to us about the GS Yuasa range of workshop testing tools and accessories and give your battery business a boost”.

Relationship with Marathon evolving

At the time of the distribution agreement announcement, Marathon confirmed that it would keep the full range of automotive batteries, both in GS four-year and Super Start two-year warranties, and that the range will develop with commercial, marine, garden, leisure and motorcycle batteries.

Sticking to its word, Yuasa motorcycle batteries are now available. GS Yuasa batteries have a slow self-discharge rate and a long life. With over 40 years of development, GS Yuasa claimed every one of its motorcycle batteries also provides high performance, exceptional quality and proven reliability.

GS Yuasa is an OE supplier to Ducati, Yamaha, Kawasaki, Suzuki, Honda, BMW, Harley-Davidson, Triumph, Aprilia, Vespa, KTM and Moto Guzzi.

Marathon has also confirmed that it now stocks GS Yuasa ranges of CV and PSV batteries.

MWD distribution agreement

GS Yuasa AGM Start Stop Plus

  • Approximately 360,000 starts
  • High cyclic durability and dynamic charge acceptance
  • For high specification start/stop vehicles
  • Absorbed Glass Mat (AGM) construction with no free acid
  • Double lid (leak/spill-proof)
  • Valve Regulated Lead Acid (VRLA)
  • Integrated flame arrestor

GS Yuasa EFB (Enhanced Flooded Battery) Start Stop

  • Approximately 270,000 starts
  • High cyclic durability and dynamic charge acceptance
  • For lower specification start/stop vehicles
  • Sealed tip/tilt double lid: Reduces water loss by up to 30%, VDA roll over test compliant separators and anti-sulphation technology
  • Carbon/lithium plate additives
  • Integrated flame arrestor

For more information about GS Yuasa’s range at Marathon Warehouse Distribution, click here.

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