Advancing careers in the UK aftermarket
PMF introduces this month’s movers and shakers as they begin a new stage of their career in the UK aftermarket.
LKQ SYNETIQ
LKQ SYNETIQ, a dismantling and recycling specialist, has appointed Justin Elliot as sales director to “drive forward the business’ sales strategy and market development”.
Justin steps into the role at the joint venture with more than 13 years of experience at LKQ, having held a number of senior director-level positions within the group’s bodyshop division.
Alongside his appointment at LKQ SYNETIQ, Justin continues his wider European responsibilities as LKQ Europe’s head of collision and coating – strategy and innovation.
LKQ SYNETIQ is a joint venture formed this year between LKQ Europe and SYNETIQ Ltd, an IAA company. It combines LKQ’s distribution network and aftermarket expertise with SYNETIQ’s dismantling, reuse and remanufacturing capability, with approximately 27,000 vehicles dismantled annually across four UK sites in 2024.
Justin leads the execution of LKQ SYNETIQ’s sales strategy, with a focus on “strengthening customer partnerships, supporting market expansion and identifying new commercial opportunities” across the repair and insurance sectors.
Justin said: “LKQ SYNETIQ has a significant opportunity to reshape how recycled OE parts are brought to market, supporting customers with solutions that are both commercially competitive and sustainable at scale.
“I’m looking forward to getting started in this role, with a focus on strengthening our sales execution and ensuring we are fully leveraging the capabilities across LKQ and SYNETIQ to expand our reach, unlock new customer segments and deliver a consistent approach to market.”
To connect with Justin on LinkedIn, click here.
MOTUL
Motul has announced the appointment of Mike Hansford as its UK and Ireland national sales manager for PCMO, motorsport and HD products.
Mike’s first involvement in the aftermarket came with Apec, where he worked in both marketing and sales, before taking up the role of territory sales manager in Southwest England at Schaeffler. In his 11-year tenure with the company, he progressed to regional sales manager for Southwest England, before moving to a key accounts role.
As national sales manager at Motul, his role includes spearheading Motul’s drive to acquire buying group business and increasing the brand’s presence in the general service and repair sector. He works in parallel with Jason Davies, Motul’s national sales manager for motorcycle and other powersport applications.
Mike said: “Joining Motul is a really exciting opportunity for me. The brand has an incredible history, having brought the industry every major breakthrough in engine oils in the last 75 years, and I believe that, with the quality of Motul products, our breadth of range and the competitive nature of the Motul product offer, we have a bright future ahead of us.”
To connect with Mike on LinkedIn, click here.
FRASLE MOBILITY
Frasle Mobility, whose UK brands include Juratek, Abtex, Fras-le and Nakata, has strengthened its marketing team with the appointment of Olivia Naden as digital content executive.
Olivia is responsible for all aspects of digital marketing across Frasle Mobility’s house of brands, including developing social media content, email campaigns, web content and SEO to support brand development and customer engagement.
Naden joins the business at a time of “continued investment and expansion”. Having launched the Nakata brand into the UK market last year with a wheel bearing range, the company is now set to launch a range of steering and suspension components in the first half of the year.
Olivia said: “The expanding product portfolio and the creative opportunities this presents to help bring the brands to life in meaningful and engaging ways is very exciting. It’s one of the things that attracted me to this role, along with the company’s ethos for sustainability, social causes, and employee recognition, which aligns with my own values.”
To connect with Olivia on LinkedIn, click here.
