The “stylish, high impact display” of PCL’s pneumatic tools and accessories point of sale stand is designed to drive sales and increase footfall, whilst creating an attractive feature in stores.
West-Yorkshire based BSP Hydraulics Ltd, a specialist in supplying and servicing equipment to the truck, mobile and industrial sector, has already installed the merchandise point of sale stand to meet customer demand at its Parker Store Truck Hydraulic Centre in Normanton.
The company recently signed up as a PCL distributor, and, therefore, has access to the brand’s in-store solutions.
BSP Project Manager, Eleanor Conyers, said: “We first enquired about becoming a PCL distributor at the Fluid Power & Systems show earlier this year. Adding PCL’s market-leading pneumatic components to our Parker Store Truck Hydraulics Centre felt like the next best step to further assist our customers’ needs and requirements.
“After signing up as a distributor, we chose to install the point of sale stand; it offers the key components in PCL’s portfolio, which means we can offer our customers a broad range of products. We believe this will help increase footfall to our store and, combined with our range of hydraulic products and hose/fittings, creates the full package for customers. Moreover, stocking the PCL range on our mobile hose van enables us to supply customers whilst out on the road.
“We are really pleased about our new partnership with PCL. BSP distributes quality products for global leading hydraulic manufacturers, so PCL’s air and pneumatic products are the perfect addition. We’re looking forward to being able to further support both old and new customers with our enhanced offering.”
New merchandise stand is “quick and easy to assemble”
The new stand is designed to make the maximum visual impact whilst taking up minimum retail space. A new counter-top display in the same blue and black PCL branding is also available.
PCL Sales and Marketing Director, Lee Wright, added: “We are extremely happy with the quality and look of our new point of sale stand, which is available fully stocked with a carefully chosen selection of our world-leading air tools and accessories.
“We have created this high impact display solution for distributors to energise their instore offering, increasing footfall and sales.
“We are delighted to welcome BSP as one of our valued partners and proud to see our new merchandise stand in situ at its store.”
