Is the trade selling itself short?

Two independent aftermarket professionals argue it’s time for the industry to stop focusing on its problems and start proudly promoting its technology, talent and community strengths to drive growth in the future.

Tim Benson – Oldfields Garage owner

Does the industry do a good enough job of being positive about itself? I think we often undersell what we do. The loudest voices can be the ones listing problems and we have negative press, which needs to be halted. I will be a little controversial and say that much of the noise comes from people who have been in the trade a long time and have found change uncomfortable. Not everyone, of course, but if I had to generalise that is the pattern I see. The truth is there has never been a better time to be involved.

We are surrounded by technology that makes work smarter. Cars change fast; diagnostics, connected services and sensible uses of AI are already making jobs cleaner, faster and more satisfying. Pay is rising for capable people and career paths are clearer. Most exciting of all, there is a fresh wave of young people who want in. I have seen that first-hand and it should lift all of us.

Independent garages are doing brilliant things in every county. The missing piece is that we don’t always tell everyone. At Oldfields Garage we have pushed hard on that, working with a communications company. In 2025 I visited a school and presented the trade to 100 students. We opened our doors to the public and for work experience to people who wanted to see what our world looks like. Most importantly we have used local and national press to share what we are doing. That builds awareness and trust. It also makes the team feel proud of their work.

This is the playbook the industry should adopt. Plan for PR, partnerships and community presence. Celebrate technicians who learn new skills. Put apprentices and service advisors forward for awards. Show the public that modern garages are clean, professional and people first. Share proper stories with photos and names. Invite schools in. Go to them if they cannot come to you.

The automotive aftermarket is a family. We should welcome more people into that family to work in it, to trust it and to value it. Start 2026 by being vocal about what is good. If we keep telling the story with energy and honesty, more customers will support us, and more talent will join us. That is how positivity pays.

Sanjiv Shah – Car spares factors owner

It’s no secret the automotive aftermarket industry finds itself frequently spotlighted for its challenges; from supply chain disruptions, pricing wars to increasing competition and evolving technology demands. While these hurdles are very real, it’s equally important to shine a light on the strengths and successes that define this vibrant sector.

The question we need to ask is: does the industry do enough to promote a positive narrative about itself?

Too often, discussions focus on what’s going wrong, which can overshadow the remarkable resilience and innovation happening across the aftermarket. At Car Spares Factors, we believe that starting the year by highlighting these positives can be a catalyst for industry growth and confidence.

First, the aftermarket is a powerhouse of expertise and adaptability. Independent motor factors and workshops have long been the backbone of vehicle maintenance and repair, offering customers invaluable knowledge and personalised service. This human touch remains a crucial differentiator in a market that is rapidly evolving with digital platforms and advanced vehicle technologies.

Secondly, the aftermarket continues to lead on sustainability efforts. With the rise of EVs and hybrid models, many factors and workshops are actively upskilling and investing in the necessary tools to support these greener technologies. This proactive approach not only supports environmental goals but also positions the industry as a key player in the transition to more sustainable mobility.

Moreover, the sector’s commitment to training and apprenticeships ensures a steady pipeline of skilled technicians ready to tackle the challenges of modern vehicle servicing. This dedication to nurturing talent reinforces the industry’s long-term stability and innovation potential.

Lastly, collaboration remains a hallmark of the aftermarket. From partnerships between motor factors and suppliers to engagement with trade associations and technology providers, the sense of community fosters a shared commitment to quality, reliability and customer satisfaction.

So, while it’s crucial to acknowledge challenges, it’s equally important to celebrate what the automotive aftermarket does well. By embracing a positive narrative, the industry can inspire confidence among customers, attract new talent and set the tone for a successful 2026 and beyond.