It’s estimated that around three-and-a-half million dogs were purchased as ‘pandemic puppies’, many to first-time owners that obviously needed the right kit for their new pooch – why is this relevant? Saxon Brands’ Product and Commercial Manager, Melissa Neo, explains all, including its partnership with Battersea Dogs & Cats Home.
With the ongoing cost of living crisis eating into finances, local travel and the UK ‘staycation’, once again, looks to be a big thing in 2023. This gives us a great opportunity to ensure that pet owners both old and new can get kitted out in style with all the items they need to travel safely with their pets.
Even non-pet owners will be familiar with Battersea Dogs & Cats Home: it’s one of the UK’s most well-known charities. It’s been helping dogs and cats in need since 1860. We are delighted to be partnering with the charity, to bring a wide range of pet travel accessories to market, curated specifically to delight both new and existing owners who regularly travel with their dogs. Even better news: a percentage of all sales will go directly to the Battersea charity, which will support and continue the important work the team does to look after pets in need.
Products within the range have been carefully selected to ensure they are both practical and stylish, appropriate for dogs of all sizes, and with a specific focus on being portable enough to easily store in a vehicle or carry around when out on foot.
“Great opportunity for motor factors”
As the summer months approach, an increasing number of people will be traveling with their pets. This presents a great opportunity for you to capitalise on the growing demand for pet related car accessories.
By offering the new Battersea range of products, you can cater to pet owners and maximise profit opportunities. With the current market trend of people including their pets in their everyday activities, adding pet-related car accessories to the product line can attract new customers and diversify the range of products available to existing customers.
Saxon playing its part
We’re really excited to be working with such a well-loved and respected charity, and to play our part in helping dog owners to travel with both comfort and safety. We already have a smaller range of other branded pet products within our portfolio, which are firm customer favourites. The Battersea range feels like a natural extension to this, building the existing momentum.
First up there’s pet apparel, which includes both collars and leads with reflective stitching – perfect for being seen when on night-walks – as well as body harnesses to be used for outdoor activities, including walking and training. All are available in multiple sizes to cover all shapes and sizes of dog. Trips out, from a simple walk in the park to long periods away from home, are catered for with a range of treat bags, portable water bottles, and bowls. There’s even a comprehensive pet-specific first aid kit!
For ensuring a pet travels safely, there’s a dog guard, as well as a boot liner to keep vehicle space clean, and a range of seat belt clips to secure a dog comfortably whilst in transit. There’s even a pet ramp for them to enter/exit the vehicle in style!
