A look at Simply Brands’ wiper blade programme

Simply Brands has launched a new wiper blade programme.

Developed and tested in the UK over a nine-month period, the range consists both multi-fit flat blades and traditional conventional blades, which cover the vast majority of the car parc.

The multi-fit flat blade offering extends to 98% of the car parc and consists of 15 SKUs with eight OE fit adaptors that cover the 10 most popular OE arm types. This includes a retro fit hook adaptor to upgrade older vehicles to the latest flat blade technology.

The flat blade technology delivers wiping pressure across the entire blade length, thanks to two precision cut steel rails, with a symmetrical spoiler reducing wind lift at high speeds. The rubber wiping element is made of synthetic and natural rubber compound for a blend of performance and durability.

The conventional blade range, meanwhile, has 11 SKUs in lengths 280mm to 700mm, and all are a metal vented frame design with a universal pre-attached adaptor to fit all hook wiper arms, as well as legacy side pin and 7mm bayonet wiper arms.

Simply Brands reported all blades come in environmentally friendly carton packaging that, to assist with fitment, feature QR codes. These will direct users to a wiper blade finder as well as installation instructions. For those who prefer written step by step instructions, Simply Brands also includes printed installation instructions inside every pack.