Is windscreen repair worth offering?
Evenings are drawing in and mornings are becoming that little bit darker. And now the long, hot days of summer are finally coming to an end. Esprit believes now is the time to start talking to customers about how they can help their customers prepare their cars for autumn and winter.
While tyres and brakes often take priority, Esprit believes the vehicle windscreen is just as important for driver safety, and it’s an area where garages can support customers while creating additional revenue.
Victoria Evans of Esprit Windscreen Repair Equipment said: “One of the best things that garages can do before winter is check for chips or cracks. Poorer driving conditions and potholes make these very common, and if left, a small chip can quickly spread into a large crack. This often means a costly replacement.”
“Carrying out a simple repair now saves customers money and prevents future issues. If your garages aren’t already carrying out windscreen repair, this is a great time to talk to them about adding repair as a service.”
Fresh chips are always easier to repair, with less dirt or debris to remove, as Victoria explained: “A quick repair leaves the windscreen looking and performing as good as new.”
Victoria believes that when customers bring their vehicles in for MOT or other repairs, garages should look at their screen. If they’ve got small chips, or even cracks, these could be repaired. The Esprit kit comes with a long curing lamp which allows curing of cracks in one go.
Victoria added: “Sometimes technicians worry that repairing cracks is difficult, but with training and a bit of practice, it’s not hard.”
Windscreen technology “no barrier” to repairs.
Victoria says that with an Esprit kit, garages can repair heated screens and windscreens with ADAS technology, helping drivers avoid the inconvenience and cost of replacement.
For garages and motor factors, this should bring benefits and opportunities – like adding windscreen repair to servicing. If new to windscreen repair or would like refresher training, or training on how to repair cracks, this is available at Esprit’s Staffordshire headquarters or on-site. Esprit also provides free online videos.
Conclusion
Victoria insists offering windscreen repairs is quick to learn, profitable, and saves drivers’ money while building loyalty.
As the weather turns, driving is likely to become that little bit tougher. By upselling windscreen repair, motor factors can add another important but also potentially lucrative service to their repertoire.
