SMP Europe has announced it will be going pink in support of those who have been impacted by Breast Cancer.
The company will be launching a campaign to raise awareness and funds for Breast Cancer charities that provide life changing care and world class research into fighting the disease.
Breast Cancer is said to be one of the most common cancers in the UK, but Breast Cancer UK says over a quarter of cases are preventable. Around 55,000 new cases were diagnosed in 2020 in the UK, with a risk of 1 in 7 to women born after 1960.
SMP Europe has a large platform, both as a supplier to the global aftermarket and as the title sponsor of the Great Britain Ice Hockey Teams. The company believes that it’s important to use its platform for good, and has chosen to replace many of its regular marketing activities with awareness campaigns.
Pink has long been associated with Breast Cancer awareness, and the colour will be used instead of the regular SMP Europe blue on all materials related to its Breast Cancer campaign.
The first time that this branding will be seen publicly will be the Ice Hockey World Championships where SMP Europe’s pink logo will be displayed on the Great Britain’s jerseys and clothing. Marketing materials sent out to customers to support the sponsorship will also contain information about SMP Europe’s endeavour and ways to support its fundraising efforts.
More information on events and activities, both internal with staff, and with customers, will be released throughout the year.
