Standard Motor Products Europe has announced it has rebranded to SMP Europe to ensure clarity on its identity, position in a changing automotive market and its engineering expertise.
Lucas, Intermotor and Lemark brands will operate under the SMP Europe umbrella and go to market with their own bespoke sales and marketing strategy.
Over the past 10 years, the company has reportedly invested in its technical and engineering resource, culminating in its appointment as licensee for the Lucas engine management programme.
The move to the new branding follows an overhaul of its UK site, investing further resources into its Centre of Excellence in Nottingham. The site has also seen the addition of new workshop facilities and engineering equipment in a bid to aid the rapid prototyping of products.
Richard Morley, SMP Europe Commercial Director, said: “The change to SMP Europe reflects our evolution as a company, while maintaining a connection to our history. SMP Europe will provide the foundation for the next stage of growth and development and enable the company to demonstrate its expertise in manufacturing, engineering and technical knowledge, enhancing our ability to service customers.”
