Get your copy of JLM Drive in January’s edition of Professional Motor Factor!
Inside January’s issue, you will find your personal copy of JLM Drive. This jam-packed 64-page, full colour annual publication is produced by JLM Lubricants, the trade trusted brand of thousands of mechanics in over 45 countries, including the independent DPF Doctor Network.
Kalimex is the UK distributor for the JLM product range – and it only sells JLM products through the professional motor factor stockist.
Dive inside and you’ll find the entire JLM product catalogue, including the handy and visual double page centre spread showing the JLM products matched to the car part. According to Kalimex, this is so popular that some of its stockists photograph it and send it to their trade customers – the company can send a PDF if you would like it.
On page seven, there’s a great interview with Darren Darling, JLM brand ambassador and a name you may be familiar with. Moving on to page 10, and if you’re not currently stocking JLM DPF Refill Fluid, then perhaps you will see the opportunity of doing so. This high margin product is five-star rated by Darren and his network.
On page 16, you can meet JLM CEO, Gilbert Groot, followed by details of the JLM Heavy Duty Range – more high margin products that are popular with UK mechanics, on regular repeat purchase.
There is an interesting feature on page 29, looking at the five products that Kalimex believes should be on every stockist’s shelf because they are in high demand with UK mechanics. JLM is very much a trade-first brand that you can recommend with confidence to your trade customers.
Kalimex’s marketer, Dee Blick, writes about sustainability on page 35 with easy to implement tips on how you can become a more sustainable business. On page 41, another familiar face at Kalimex HQ sees an interview with John Mickel – JLM sponsors John’s car! He’s also a major fan of JLM products because they help keep his transport vehicles in pole position on the road.
Moving on with this whistlestop tour, turning to page 52 and the Kalimex/DPF Doctor event, which proved to be a real hit. When professional technicians rate products, that’s the biggest compliment of all. And of course, it provides reassurance to stockists that you’re backing a winner.
Finally, moving towards the end of JLM Drive 5, you will find two articles on DPFs, and the approach taken by members of Darren Darling’s DPF Doctor Network. Barry and Keith are advocates of JLM Lubricants, and their case studies are fascinating – are you stocking these products for your trade customers?
So, Kalimex hopes this whistlestop tour has persuaded you to dip in to JLM Drive 5 on your next coffee break and to consider a first order if you’re yet to be touched by the JLM magic!
If you would like Kalimex to send further copies for your trade counter, please get in touch. Many motor factor stockists promote JLM in this way – it leads to more repeat sales from trade customers!
