UFI supports distributors with offer on ARGENTIUM
In part two of UFI Filters’ interview with PMF, its Sales Director and General Manager UK and Ireland – Aftermarket, Karl Ridings, draws attention to the company’s digital ordering capabilities, as well as the offer available to distributors on its ARGENTIUM cabin filters range.
Onus on delivery times
If you stock the fastest-moving parts and rely on rapid availability of what is new to the market, the recently added UFI captive parts might be on your radar.
UFI is aware, however, that space can be at a premium and workshops aren’t always sure of what vehicles will arrive at their doors on any given day; therefore, a stock refill needs to be “extremely rapid and reliable”. UFI Filters’ UK distribution centre enable factors to rely on a ‘last order’ time for a next-day delivery service.
Karl added: “Our recently established partnership with Parcelforce has helped us to increase this already high service level with a great level traceability and tracking; in fact, if you place an order, you will be able to see the availability of the UFI distribution centre on your computer system and can immediately order the parts.”
Digital ordering already accounts for 95% of all orders. Also, more rarer vehicles, you can still utilise the service for next-day delivery.
Initiatives of UFI Filters to support distributors
UFI’s business development team is committed to demonstrating the company’s unique selling points, while the sales team are actively supporting customers, utilising marketing leaflets, brochures and using OE product samples to demonstrate quality and OE technology.
Karl said: “For our new range of ARGENTIUM cabin filters, we are offering initiatives to our distributors for an initial stock pack.”
UFI Filters’ ARGENTIUM is an antibacterial filtering media, with the exclusive ‘FormulaUFI.Stratiflex’. It consists of three layers of synthetic polymer fibres: antimicrobial, adsorbing and structural. The antimicrobial layer incorporates silver particles with an antimicrobial action, thanks to Biomaster silver biocide (tested to ISO 22196:2011 standards) which inhibits bacterial growth by up to 99%.
When combined, these layers block pollen, dirt and tyre dust, stopping the growth of fungi, mould and bacteria while adsorbing sulphur dioxide and nitrogen oxides.
Thanks to the presence of activated carbon, UFI Filters claimed ARGENTIUM ensures a filtration efficiency of over 98.5% for particles with a diameter of 2.5 microns and also eliminates harmful gases and unpleasant odours, as indicated by laboratory tests carried out in accordance with ISO 11155-1.
The main plus is its retention of characteristics and its effectiveness against microbial growth throughout its entire life cycle – up to 12 months. ARGENTIUM is a product developed using UFI’s OE background.
Customer testimonial
New partnerships are being forged regularly. UFI Filters believes this represents a “mutual advantage” for both players, with the OEM providing the strength of a brand, with a quality product, sales and marketing team.
E&M Motor Factors’ Edryd Evans said: “We strongly believe in this collaboration with UFI Filters, and we trust that this is just the beginning of a long-term partnership.
“It was essential for us to introduce UFI products into our stock, along with the support of UFI’s account manager supporting with stock management and essential new-to- range. The UFI customer service team are always on-hand to support our business, and I am very happy with their service.
“With UFI being OE on the bestselling car models, (this) provides our customers with the quality of an original product. E&M Motor Factors business is expanding one of our branches and with the imminent opening of a new branch in Lampeter. Filtration is such an important product group for E&M Motor Factors, along with UFI Filters being a major OE supplier, we are both looking forward to working together to grow both businesses.”
