With its eyes set on the future, Hella Gutmann, the workshop equipment division of OE supplier HELLA, has “reinvigorated and strengthened” its UK team to ensure it can continue to provide its customer base with diagnostic tools and ADAS calibration solutions – to the highest level of technical support. HELLA Sales and Marketing Director, Ian Boyle, picks up the story:
We’ve enhanced the Hella Gutmann team, as the time is right to grasp a real opportunity to adapt to what the market needs right now, and perhaps more importantly, what it needs moving forward. Although this focus is primarily within the Hella Gutmann team, the internal changes we’re making also affect the aftermarket parts division of the business too.
We will have a much higher focus to integrate more closely the Hella Gutmann offering with our HELLA parts sales. The Hella Gutmann team will be upskilled to be able to have deeper discussions about parts and better represent the complete HELLA brand, and the aftermarket team will, likewise, be upskilled to have a greater understanding of the workshop equipment products. Both are touch points with our customers that allow us to present a consistent message to express what HELLA represents and both the parts and services that we can provide to the market. This allows us to meet the current and future demands of our customers more fully, as the complexity of vehicles has led to a much greater need to be able to support an end-to-end offering of diagnostics, ADAS and related component products.
Know-how and ability
We have invested to take the business forward and in the Hella Gutmann team, this has resulted in the recruitment of key personnel with the know-how and ability necessary to achieve this undertaking. Instrumental in this process is our new UK Sales Manager, Julian Goulding, a well-known and highly respected professional, with a huge amount of knowledge and experience. He will be supported by a longstanding member of the Hella Gutmann family, Key Account Manager, Riccardo Sorano. We have created a new role of technical and training manager and to this position we have appointed Steve Fox. He has a wealth of experience in diagnostics and ADAS; he will be a real asset to ensure we can accelerate the education to the industry in these key areas.
Other key roles within the team consist of highly-skilled and knowledgeable professionals with experience from both the franchised dealer workshop and/or the independent service sector. Business Development Managers, Jon Davis and Steve Brett, covering the north and south respectively, and Hotline and Helpdesk Manager, Alex McGee, complete the new line up.
Three “game changing” diagnostic products
These allow workshops to futureproof against the ever-changing landscape. The Mega Macs X, which allows users to tackle the most complex issues, such as cyber security management, and, when partnered with the MT-HV tool, allows high and low voltage measurement that are required for working on both hybrid and full EVs. These tools, alongside the Macs Remote, allow a workshop to offer a full and comprehensive solution to cover all jobs.
We also continue to supply ADAS calibration tools, with the analogue CSC SE, the CSC digital and CSC mobile tools offering multiple options for workshops wanting to equip themselves to take on jobs in this ever-growing area.
