The QR code system is a “simple but effective solution” and allows the end-customer to get more information about Streetwize’s product straight to their smartphone. What’s more, the company says it has improved its brand identity, which has proven to be a key decision for its long-term goals.
With easy access to a smartphone, people now have ample information at their fingertips. They can search for anything, from finding local stores to reading up on product reviews before making a purchase.
The other thing that has gained a lot of digital ground is the QR code, according to Streetwize, which is a square shaped barcode system that is linked to a webpage. This barcode can be picked up by a phone’s smartphone camera app and will open up the web page through that device’s browser. This will only work when a smartphone has access to WiFi or to mobile data.
QR codes have become more popular over recent years, especially in chain restaurants when placing food orders or when the NHS Track and Trace system was in place.
Complements new box livery
As part of the company’s packaging redesign, Streetwize saw a golden opportunity to take advantage of this QR code system to give the end-consumer more information about its product range.
Streetwize Lead Design and Brand Manager, Hannah Yusuf, said: “The QR code system that we’ve integrated with our packaging will definitely revolutionise how customers interact with our products. When consumers scan the QR code on the product’s packaging via their smartphone, it will take them to that specific product’s webpage, where they view full product information.”
Each product’s web listing will have a detailed product description and videos, FAQs (if needed) and a downloadable product manual. And, as an added benefit, Streetwize also provides consumers the option to read the text on the website in multiple languages.
Streetwize Lead Copywriter, Mayur Mistry, added: “Language is not universal, but how we use our smartphones are. Just having that option (to) translate the text on a webpage will make it easier to share product information with customers who are multilingual.”
Continuous brand improvement
In other developments, Streetwize has strengthened its existing brand identity. The team at Streetwize acknowledged that due to its “continuous, strong growth” and eagerness to explore various sectors, such as mobility and pets, a “more focussed identity” was required.
Streetwize had two sister brands – Leisurewize and Gardenwize – where the former was its main brand for a range of caravan and camping accessories, like air tents, awnings and towing accessories. Gardenwize, meanwhile, supplied a range of garden accessories, which included solar lights, solar water features and outdoor furniture.
With more than 1,600 products across all its brands, Streetwize made the decision to consolidate all its brands so they all fall under the Streetwize name.
Yusuf said: “We feel this was an important decision for us to take, especially when we are always on the lookout for new and exciting products to add to our range.”
