Unilite details its point of sale (POS) options, suitable for different retail setups, and its own various product ranges.
A factor’s success is often underpinned by additional add-on sales it can get from its customers, helping it to become more profitable. Additional add-on sales in areas such as portable lighting is one way that they can help to achieve this; a product they will need to complete their work efficiently and safely. This is where Unilite comes in with a range of differentiated portable LED lighting.
Unilite’s lighting range is said to offer industrial toughness, highvisibility colours and bright, high-quality LEDs. The best way to sell this range of lighting isn’t to keep it tucked away in a corner of a warehouse, but instead to put it on a trade counter or a merchandising stand within the branch.
A motor factor in the West Midlands has utilised Unilite’s range of POS to great effect, helping it to surpass last year’s sales target. The Sales Manager, Rory, stated, “The great thing with this range of POS is that it really helps to show off the quality of the product, which in turn is thanks to the quality of the packaging. Take this slatwall for example; it looks the business with its industrial metal feel and fits well with the types of customers we get. We hang several product lines on the euro hooks and just replace them when they are running low. It’s great, as they catch the customer’s eye when they are waiting in the queue. We get loads of people who take one in addition to the other components they pick up.”
The slatwall is not the only POS option Unilite has on offer, with some stands focusing on ranges such as headlights. Mark, from a regional factor in Scotland, has found a benefit in this type of stand: “We only really sell headlights, apart from a few one-off site lights, so this stand works really well for us.”
The stand has enough space for three headlights to be displayed out of the packaging, along with the addition of some euro hooks to the side. This way you can display the products’ packaging or increase the range of headlights on display. Mark concluded, “Our customers love the fact the headlights are out on display, giving them a chance to play with the settings and feel the high build quality.”
