With technology in the automotive aftermarket consistently evolving, according to Ring Automotive Marketing Director, Henry Bisson, ongoing training is essential if the industry is to stay ahead of the curve and keep up with any developments:
And with these technological developments happening at a rapid pace, it’s important that the aftermarket embraces new technologies sooner rather than later, to avoid getting left behind in what is a swiftly evolving market.
The good news is that there are more product innovations than ever before, all of which can help a vehicle technician carry out their day-to-day jobs easily and efficiently, while minimising down time.
Factor ‘workouts’
As many vehicle technicians look to you for advice and any updates on new product developments, Ring Automotive and OSRAM believe that it is essential that this training is available at branch level.
That’s why the team offers dedicated ‘workouts’, delivered to various customers throughout the UK, providing specific product knowledge and technical training on product ranges, including battery care and analysers.
A specialist programme has been developed around evolution and movement in the market too. This ensures you have everything you need to share industry and product-specific expertise with your customers, particularly with innovative products that offer more technical capabilities, allowing them to analyse faults more effectively.
Bringing training and tools direct to the technician
What’s more, the brands have launched a joint initiative, teaming up with factors across the country to bring the latest in automotive lighting and workshop tools and equipment, direct to independent garages.
The Workshop Solutions Van is showcasing the latest products and innovations, along with technical advice and product demonstrations from technical representatives.
The specially-equipped van is touring around the UK and Ireland to workshops to meet technicians directly at their premises.
This allows both OSRAM and Ring to bring their products and technical expertise direct to technicians, alongside their customers, offering demonstrations of the very latest products on the market, and the opportunity to make a purchase from the van, which will be fulfilled by the respective distributor.
Technicians can also explore the brands’ range of merchandise options to suit their individual business needs, and what’s more, they have the opportunity to access exclusive giveaways and support materials during the visit too.
The boldly branded van is equipped with inspection lamps, bulbs, and professional tyre care and battery care products for technicians to get their hands on and try before they buy.
