JLM Lubricants drives repeat business
There are good margins to be had from promoting products that get it right, first time, on time, every time. And if they come from a trade trusted global brand, even better, according to Kalimex Managing Director, Mike Schlup. In his words: “You can recommend them to your trade customers, knowing they will come back for more.”
Since launching JLM Lubricants products over a decade ago, demand from the has risen, with the turbo range especially in high demand, only edged from pole position by the range of DPF products and professional toolkits.
Taking dirty turbos in their stride
There’s no doubting the tenacity of the diesel turbo. With good maintenance, they can last up to 200,000 miles; however, add a dose of neglect into the mix and it’ll be lucky to get half that number or less, before a turbo fails.
The cause of a turbo failing prematurely cannot be attributed solely to poor maintenance, such as dirty or old engine oil. Oil contamination and clogging, excessive exhaust heat, general wear and tear with bearings and seals, naturally degrading over time, can cause turbo failure.
Worryingly, workshops are now reporting turbo failures due to the use of subpar aftermarket parts. The motorist who bought cheap online paid the price with a big bill when they eventually brought their vehicle into the workshop for a proper fix. In some cases, a replacement turbo.
The question is: can additives help maintain the turbo in a diesel engine and prolong its life? The answer is undoubtedly, yes. Our top sellers include JLM Engine Oil Flush. This cleans aged and dirty engine oil systems quickly and effectively, improving engine performance and reducing fuel consumption. This also benefits the turbo in the long term.
Diesel Turbo Cleaner and Diesel Extreme Clean are also up there in terms of demand and efficacy. We believe Diesel Turbo Cleaner is one of the leading turbo cleaners on the market. It’s economical, simple to use and removes dirt and soot effectively. Diesel Extreme Clean is a powerful additive that quickly and effectively cleans, restores and maintains the turbo, the fuel system and the exhaust system, including the DPF and related components.
Finally, the JLM Turbo Pre Lube, with its fully synthetic MoS2 formula, provides excellent lubrication for turbos during installation – preventing oil starvation. Here at Kalimex, we’re confident that these highmargin products would reap rewards if on your shelves. We invite you to talk to us about how we can work together to drive demand from your trade customers.
We’ve built our brand on the back of delivering a genuinely personal service to factors, combined with sharing our marketing know-how, so they can get sales – and fast!
Let’s talk about fluids
The JLM Diesel Intake Extreme Clean Toolkit Pro, which is for the professional technician only, is a solution for a dirty engine that can no longer breathe freely. It cleans the air intake, combustion chamber, intake valves, gas valve, injectors and variable turbo vanes of a dirty diesel engine. If you supply this piece of kit, we’re confident of repeat purchases of the accompanying two-step fluids.
Just over a year ago, JLM launched its ‘liquid tools’ campaign, aimed at the professional technician, with the underlying message to talk to your local stockist. Your relationship with technicians is built on trust and service, so when they read about a premium product range in a magazine, like PMM – the sister magazine to PMF – they expect their motor factor to stock it. And is this where we come in, with our regular ‘factor first’ campaigns. Top tier additives with an audit trail, laying bare their recognised testing credentials and with clear labelling of the active ingredients, are playing a vital role in the workshop. Of course, the nuts and bolts conversations start with you, the motor factor.
Motor factors are recognising that premium quality additives are an important part of the ‘repair over replace’ movement and ‘products over parts’. We regularly hear from workshops about motorists who have tried cheaper additives that did not resolve their vehicle issues. In some cases, repeated use of low-quality products has led to further problems and costly repairs. This underlines the importance of using premium products that have been tested, validated and developed specifically for professional use.
Professional technicians today are increasingly focused on the credentials and provenance of the products they use – where they come from, how they’ve been tested and what they actually deliver in the workshop. Price still matters, of course, but it’s no longer the sole deciding factor. Quality, trust and proven results carry greater weight, especially when it comes to keeping modern vehicles on the road.
That shift presents a clear opportunity for you. Stocking ranges that combine proven performance with strong workshop demand not only helps build trust with customers but also drives repeat business. Additives that are tested, clearly labelled and workshop-ready are now seen less as ‘extras’ and more as essential tools in professional repair and maintenance.
