Professional Motor Factor

Do digital tools and data analytics drive growth?

Do digital tools and data analytics drive growth?

Factor Sales, Autoelectro, SMP Europe and Elcome have all helped to answer this very question. All with d ...

Factor Sales, Autoelectro, SMP Europe and Elcome have all helped to answer this very question. All with different thoughts but all with the same goal: using digital tools to make life simpler for thei ...

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A look at Kalimex’s history of supporting motorsport

A look at Kalimex’s history of supporting motorsport

Kalimex and LIQUI MOLY conclude PMF's report into the excitement of motorsport and its integration with t ...

Kalimex and LIQUI MOLY conclude PMF's report into the excitement of motorsport and its integration with the automotive aftermarket – how do brands leverage motorsport’s influence to enhance awareness ...

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How Chicane made motorsport part of a marketing mix

How Chicane made motorsport part of a marketing mix

Continuing with the series, Chicane featured in PMF's report into the excitement of motorsport and its in ...

Continuing with the series, Chicane featured in PMF's report into the excitement of motorsport and its integration with the automotive aftermarket – how do brands leverage motorsport’s influence to en ...

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How has Motul utilised motorsport opportunities?

How has Motul utilised motorsport opportunities?

Following on from Duckhams, Motul is the next company to contribute to PMF's report into the excitement o ...

Following on from Duckhams, Motul is the next company to contribute to PMF's report into the excitement of motorsport and its integration with the automotive aftermarket – how do brands leverage motor ...

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A reflection on Duckhams oils’ role within motorsports

A reflection on Duckhams oils’ role within motorsports

PMF has conducted a report, delving into the excitement of motorsport and its integration with the automo ...

PMF has conducted a report, delving into the excitement of motorsport and its integration with the automotive aftermarket – how do brands leverage motorsport’s influence to enhance awareness and achie ...

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How relationships play a crucial role in the aftermarket

How relationships play a crucial role in the aftermarket

In the ecosystem of the automotive aftermarket, where manufacturers, suppliers, distributors, independent ...

In the ecosystem of the automotive aftermarket, where manufacturers, suppliers, distributors, independent workshops, and end-users are all connected, relationships serve as the threads that hold the e ...

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How the next generation can bridge the skills gap

How the next generation can bridge the skills gap

The skills gap and attracting the next generation of automotive talent are intrinsically linked. We addre ...

The skills gap and attracting the next generation of automotive talent are intrinsically linked. We address the issues, potential reasons behind them, but also share some of the ideas, solutions and r ...

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Industry unites at IAAF 2023 conference and awards

Industry unites at IAAF 2023 conference and awards

The automotive aftermarket was urged to “raise the bar for the industry” during the Independent Automotiv ...

The automotive aftermarket was urged to “raise the bar for the industry” during the Independent Automotive Aftermarket Federation (IAAF) 2023 conference. The focus was on the ‘Brilliance of Resilience ...

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Mental health support approaches within the industry

Mental health support approaches within the industry

In the third part of PMF's initial investigation into mental health, we hear from a selection of individu ...

In the third part of PMF's initial investigation into mental health, we hear from a selection of individuals within the industry, about their companies' approaches to the topic. Autoelectro – Harnek ...

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The [M]enable mental health movement explained

The [M]enable mental health movement explained

As part of PMF's investigation into the subject of mental health, one that we hope will motivate conversa ...

As part of PMF's investigation into the subject of mental health, one that we hope will motivate conversation and build courage amongst those struggling, we spoke with Stephen Whitton, who founded [M] ...

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