What keeps customers coming back to your counter? How do you convert them from new to regulars? With workshops, like many businesses, likely feeling the squeeze from many directors, Draper Tools believes understanding customer loyalty has never been more critical. Loyalty, much like reputation, must be earned daily and maintained. Whilst competitive pricing and solid ...

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Gauging and listening to reaction from customers, then implementing those changes, is driving SIP forward, according to its marketing manager, Scott Slater. What should factors look out for when it comes to finding a quality tools and equipment supplier? While many tools might look the same on the surface, what really sets a supplier apart ...

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Marketing, training and upselling are all words that are associated with a business, so what does Castrol do to promote all three? Its distributor business manager, Courtney Foreman, tells us. Q. What are the key marketing campaigns and initiatives that Castrol is currently undertaking to engage with motor factors? A. “To grow within motor factors, ...

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Ivor Searle’s main mission is to provide you and your customers with products produced to the highest standards, according to David Eszenyi, Ivor Searle’s commercial director. Serving over 1,500 factors across the UK and EU, Ivor Searle is an independent producer of remanufactured automotive major units. Established for more than 75 years, the remanufacturer offers ...

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