Trico has launched its new planogram design with signage, which allows motor factors to display the entire Exact Fit programme to their customers – using just a single two-metre bay.
The Exact Fit programme is a comprehensive range of direct fit, original equipment (OE) replacement blades, with almost 150 references, giving 99% front and rear wiper coverage. This new display system means motor factors can display the full programme without compromising on space inside their branch, which is perfect for their walk-in customers.
Reducing stock keeping units (SKUs) by up to 35% compared to other OE brands is also a critical advantage for stockists, and Trico has been able to do this because its clips can fit up to three arms in one. It also has a single pack philosophy, which gives added flexibility with stock and drastically reduces the number of SKUs required.
Trico’s Senior Brand and Product Manager, Sam Robinson, said, “We’re delighted to reveal this new display and stylish consumer display signage. It is vitally important that we listen to customer feedback and show them that we’re working on new innovations, as well as to continuously improve our products, and to help our customers increase their sales and stock levels. We must also continue to provide the best tools to support their wiper blade sales, which we are confident we have achieved with this new layout.”
