Check out Simply Brands’ performance bulbs

Simply Brands has an extensive range of “competitively priced bulbs”, with new products introduced for the performance market, including 100% and 200% bulbs.

The company has recently launched new, eco-friendly bulbs – available in 100% or 200% brighter options – to meet drivers’ needs. Packaged in sustainable cardboard instead of plastic, these bulbs align with the Simply Brands’ commitment to sustainability and provide an ideal upselling opportunity for motorists seeking replacements.

As best practice, Simply Brands recommends replacing bulbs annually and in pairs to ensure drivers do not suffer a blown bulb in the middle of the night, particularly on country roads, where lighting is negligible.

Consisting of 160 references, Simply Brands’ range of bulbs includes performance, auxiliary, LED auxiliary, headlight, LED headlight and fog light bulbs. All bulbs are made to OE specification to ensure durability and reliability, and they are, arguably, priced competitively.

For optimum margin and best performance for customers, Simply Brands suggests its performance range, such as the Xenon high performance bulbs. This provides the driver 50% brighter and whiter light, and also features a quartz glass UV filter, which is designed to cast a cleaner light beam from the vehicle and protect the headlight glass from damage due to direct light exposure.

Simply Brands Business Development Manager, Sam Robinson, said: “Bulbs are vital for every vehicle, and while drivers usually wait until something fails on their car before fixing it, we encourage prevention rather than cure, suggesting drivers replace them at least once a year. It’s important that factors and technicians discuss drivers’ lighting needs, including checking with them to see when the last time their bulbs were replaced, as well as explaining the benefits of higher performance bulbs.

“Factors and technicians should relish this opportunity, as this small conversation between staff and customer can easily lead to a new sale or an increased margin. In particular during the darker months, it’s easier to demonstrate the difference in visibility with upgraded bulbs. With the Simply programme, there’s a bulb to suit every driver.”