The IAAF has added automotive aftermarket marketing specialist, Factor One Marketing, to its membership.
Factor One marketing has a marketing team based in Yorkshire, focussing on the automotive aftermarket. It specialises in creating technical publications and promotions for motor factors and car part manufacturers that appeal specifically to independent workshops.
Simon Mullin, Director at Factor One Marketing, said: “We are keen to showcase and extend our unique portfolio of services that we currently provide to our already, highly satisfied customers. We regard the IAAF as a proactive forward-thinking organisation that we are proud to be associated with and look forward to becoming an active member.”
Mike Smallbone, Head of Membership Development at IAAF, added: “Our membership is continuing to grow at a rapid pace. The team at Factor One Marketing has a wealth of specialised industry experience and we look forward to welcoming them to the Federation.”
