Gulf Oil International and Williams Racing have announced that fans will have the chance to choose a one-off livery in Gulf’s colours, to feature on the Williams Racing’s F1 cars at the Singapore, Japanese and Qatar Grands Prix this season.
Gulf fans are said to love the colourway, and both Gulf and Williams Racing claim that they are all about putting fans first, so it is only right that the fans have the power to choose the next in a long line of Gulf liveries.
This vote will reportedly look to build on both Gulf’s and Williams Racing’s motorsport heritage. There will be a choice of four liveries inspired by Gulf’s racing blue colourway alongside an orange stripe, but themed around the Gulf x Williams Racing partnership, including designs representing, Bolder than Bold, Contemporary, Visionary and Heritage. The winning design will apparently appear on both FW45 race cars, the race suits of Alex Albon and Logan Sargeant and across all team social media platforms over the Singapore, Japan and Qatar weekends.
There are three rounds of voting, with round one and two having taken place, and round three happening from 12th June – 23rd June. After the final vote, the winning livery will be announced on Wednesday 12 July and displayed on a show car at the Goodwood Festival of Speed on the Williams Racing stand where fans can see the livery up close. Throughout the competition period, Gulf and Williams Racing claim they will involve fans with content, news and other exciting announcements all the way through to the Singapore Grand Prix.
Mike Jones, CEO, Gulf Oil International: “Gulf’s iconic colours have created stunning liveries throughout motorsport history, and this year is set to be no different. We are incredibly proud to announce that a Gulf livery will be running on the Williams Racing cars at the Singapore, Japanese and Qatar Grands Prix in 2023. This project is all about giving fans control and placing them at the centre of our partnership with Williams Racing. We feel strongly that each theme and livery will go down extremely well and look forward to seeing which one the fans choose. We hope that Gulf and Williams Racing fans alike love this vote and get excited about their role in choosing the latest Gulf livery. This activation marks what will be an iconic moment for both Gulf and Williams Racing in motorsport.”
James Vowles, Team Principal, Williams Racing: “I’m excited to announce the livery vote as part of our partnership between Gulf and Williams Racing. The winning livery will showcase two iconic motorsport brands coming together. Our fans have the opportunity to create motorsport history with their livery decision, bringing this partnership to life. I can’t wait to see the winning design and watch the Williams Racing fans cheer the team on.”
