National motor factor, Arnold Clark Autoparts, has launched a trade website for all trade businesses in the UK, including customers at Arnold Clark Autoparts’ hub sites, to offer 24/7 access to its product range.
After what was reportedly a successful soft launch for customers in Glasgow at the start of the year, the trade website was unveiled to all at this year’s Automechanika Birmingham, held at the NEC in June.
Key features of the trade website are said to include free delivery on orders over £55, a next day delivery for faster parts service, and the opportunity to shop the company’s range of aftermarket products including tyres and consumables. The site also apparently allows customers to shop original equipment (OE) parts from more than 30 manufacturers.
Plus, it is claimed customers can shop online 24/7, browse parts and compare pricing options, and see which parts are available for any vehicle using the vehicle registration look up tool.
There is also a live chat support feature meaning customer support is supposedly just a click away, and customers can use the feature to check stock levels of a product or receive fitment advice.
William Marshall from WM Marshall & Sons Ltd, Dumbarton, says of the website: “The Autoparts website allows me to order my parts when it suits me and lets me see the different product options to choose from. I use it for premium brands and OE suppliers, as well as tyres.
“The great thing is that human touch isn’t lost either – Francine and her team are always on hand through the live chat to source anything I need or answer questions I have about my deliveries. They also go over and above by helping with sourcing parts from other branches such as Honda.”
Craig McCracken, group factor manager at Arnold Clark Autoparts, comments: “The release of the new e-commerce platform for the trade revolutionises the Arnold Clark Autoparts customer experience and is the latest innovation in our digital roadmap that is set to maximise efficiency between Arnold Clark Autoparts and its customers.”
Sales through the trade website can be attributed to customers’ existing trade accounts or paid for by card. Qualifying transactions can allegedly earn customers A-Points, which rewards people for spending.
