Allied Nippon launches EV+ brake pads

Allied Nippon is confident of making an impact with the introduction of EV+, a range of brake pads engineered for the electric vehicle.

Fully featured and with a distinctive cosmetic appearance, Allied Nippon is making a statement with its all-new, EV-dedicated, and ultra-quiet brake pad formulation.

The company believes the EV revolution is well and truly here and moving forward at pace. With over one million EVs now registered on UK roads and the vehicle parc share for the powertrain growing year-on-year, Allied Nippon is confident now is the time to launch its EV+ range.

Backed by the brand’s brake pad manufacturing capabilities, which reportedly sees it produce millions of brake pad sets for OE, private label, and own-brand customers each year, EV+ has been designed and developed from the ground-up to cater for the EV.

‘Dialled up performance with EV+’

The primary goal of any brake pad is to bring the vehicle safely to a halt, but EVs present notable challenges through a combination of weight and speed – there is no doubt that EVs are fast accelerating and heavy in equal measure. To combat these challenges, Allied Nippon’s development team have armed EV+ with a new friction compound, which is heat-treated through a process known as ‘scorching’, and then finished with the brand’s BRAKEBOOST Instant Friction layer – in Allied red! It claims that these features combine to deliver “enhanced friction stability” for “superior stopping power”.

Another objective that the company set out to achieve with EV+ is ultra-low noise. The brand believes in safeguarding the serene driving experience delivered by the EV; at low speeds in particular, the typical EV is 10% quieter than an equivalent internal combustion engine (ICE) vehicle. Allied Nippon has harnessed a range of premium features for EV+ to turn down the noise and deliver AA-rated brake pads, which, during testing, is said to have achieved a peak output of just 88Db.

EV+ project lead and Allied Nippon Product Development Manager, Matt Ellis, believes EV+ provides an opportunity for both you and garages to upsell: “Allied Nippon has a track record for offering up premium performance without the premium price. With EV+, we have dialled up our performance levels even further, and this clearly warrants a higher selling price for the product range. However, for a brake pad that’s designed exclusively for EVs, EV+ remains competitively priced in the market.

“By effectively communicating the EV+ message of enhanced stopping power with ultra-low noise, motor factors and garages will be able to profit from this new range.”

EV+ delivers an all-new specification and each pad incorporates a range of features that the company is confident enhances the overall product package:

1. Friction material: Allied Nippon EV+ brake pads feature a particular friction material, reportedly selected for its low noise properties and consistent, stable stopping power.
2. BRAKEBOOST Instant Friction: The Allied red of EV+ brake pads is more than a cosmetic touch; in fact, it is in a resin-based compound known as BRAKEBOOST, which is designed to provide instant friction during the bedding-in process.
3. Scorching: New to Allied Nippon EV+ brake pads is ‘scorching’, an additional heat treatment process that takes place after the pad is cured. Allied Nippon claims this improves friction stability, particularly at high temperatures, and contributes further to the ultra-low noise properties of the pads.
4. Multi-material backing shims: EV+ pads feature multi-material backing shims and, where relevant to the application, additional stainless-steel shims. This is said to help reduce vibration and eliminate unwanted noise.
5. OE matching chamfers: An angled section on the perimeter of the EV+ friction material controls how the pad edge contacts with the brake disc. This ensures effective contact between pad and disc to supposedly reduce unwanted noise during operation.
6. Identification and branding: Every Allied Nippon EV+ brake pad is clearly marked with the part number, batch code, and the all-important ECE R90 reference. For an unmistakeable look, each pad is also branded with ‘EV+ by Allied Nippon’.
7. Environmentally sensitive: Allied Nippon EV+ brake pads are certified copper-free and reportedly ‘N’ rated by the AASA, safeguarding against marine habitat contamination. 

Range focus

Launching EV+ to sit alongside the brand’s all-make brake pads, Allied Nippon has kept its range focused on the EV makes and models that “matter most” to you and garages. The initial EV+ range features 37 part numbers catering for popular marques, such as the Nissan Leaf, Renault Zoe, Tesla Model 3, and Jaguar I-PACE. In addition, where the model is an exclusive EV application with no ICE variant, EV+ will be the only Allied Nippon reference available moving forward.

To demonstrate the depth of engineering within EV+ pads, the company has produced an ‘exploded’ 3D visual detailing the quality construction. Scan the QR code for a look at Allied Nippon EV+.

EV+ brake pads officially hit the market in late March 2024, wrapped in a reimagined version of Allied Nippon’s ‘blue wave’ box livery.