WIX Filters outlines its latest developments
We caught up with Gary Winslow, product and marketing manager, to ascertain what developments are taking place at WIX Filters, trends it’s observing and how it is supporting you.
Q. Please tell our readers what’s new in the world of WIX Filters!
A. “Due to an ever-changing aftermarket, WIX Filters is focused on the evolution of the filtration sector, always looking to provide range optimisation and world-class aftermarket service and product to our customer base.”
Q. What impactful trends is WIX seeing in the aftermarket and how is it adapting?
A. “As the point above, the product mix is evolving from just air, oil and fuel filters. Cabin filtration continues to grow and be a hot topic, with protection of the vehicle inhabitants now a key area of development, with more and more VMs now looking at vehicle systems that monitor the internal air quality and cabin environment – making the cabin filter pivotal to the A/C system. With lifestyle choices and more focus on health and wellbeing, this trend looks set to continue.”
Q. What do factors expect from WIX Filters?
A. “Factors require a consistent, quality product for their aftermarket range, with no doubts as to what product is in the box. WIX Filters offers this consistent quality with our own production facilities and quality systems.”
Q. How does WIX support its factor customers?
A. “WIX offers an extensive range, trusted manufacturing processes and confidence in providing a quality aftermarket product that meets existing BER legislation. Motor factors are also supported by our market-leading national sales team, providing the highest level of customer service.”
Q. Anything new in the pipeline?
A. “WIX continues to deliver a quality brand and product to a continuously evolving and fast-paced aftermarket – all at a value for money price-point.”
Q. Does motorsport continue to play an important part in WIX’s strategy?
A. “As part of the MANN+HUMMEL range of brands, WIX Filters in the UK is committed to the support of our customers with the points discussed above: quality, service and value for money.
“Due to the cost-of-living crisis and ever-increasing pressure on price points across all markets, MANN+HUMMEL (UK) made the decision to invest finance once allocated for motorsport into our product lines and customer support for the time being. WIX Filters has delivered multiple price reductions on parts over the past few months and continues to review the market to assist our customers and motor factors with the very best level of service.”
