Why is GSF Car Parts opening additional branches?
As part of GSF Car Parts’ expansion plan, two new branches, one in Sunderland and another in Wembley, have officially opened.
Open for business
Sunderland and Wembley are the two new branch openings, which the national motor factor says are the “first of a flurry” as it edges towards 200 branches across the UK.
GSF’s new Sunderland branch (below) is located just south of Wearside on the Leechmere Industrial Estate, complementing the company’s existing site north of the River Wear in Boldon.
GSF Car Parts North East Divisional Director, John Williams, said: “We’re thrilled to double our presence in Sunderland, where the team will offer rapid delivery and excellent availability to customers in the city centre and surrounding areas to the south such as Peterlee.
“GSF has a fantastic reputation for outstanding customer service in the northeast, and our new Sunderland team will build on this. They have a large unit in a prime location with an excellent stock pack, so we fully expect this to be a key branch for us in the region.”
The Sunderland branch is skippered by Branch Manager, Andrew Taylor, an experienced motor factor manager whose connections and reputation, GSF hopes, will help the branch to hit the ground running.
New GSF Car Parts Sales and Operations Director, Paul Wright said: “We’re extremely excited to have opened the first of our greenfield sites for 2024 and welcome the Sunderland team to the wider GSF family.
“We’re supercharging the growth of our branch network this year, and Sunderland is the first of many more new sites to come as we increase our presence across the UK.”
Of those “many more new sites” is Wembley, with doors having opened in March. The second branch the distributor has opened in 2024, and the first of several new sites it’s set to open in the greater London area. The latest site also marks a milestone for Sukhpal, with Wembley (top) being home turf for GSF’s executive chairman.
Joining 13 other branches in the London area, the new Wembley branch is managed by Faraz Sarwar, whose team has more than a century’s experience in the trade.
Steve Horne said: “This is a really important launch for us, as it is part of our strategy for London. We know there are scores of customers in the Wembley area that we can provide an excellent service to, so the new branch team are looking forward to building the kind of relationships that will enable GSF to supercharge their business and ours.
“We’ve got more greenfield openings in London and the rest of the UK coming soon as part of our national expansion, so there’s a real feeling of momentum and positivity across team GSF at the moment. We’re on an exciting journey, and it’s great to have more team members to bring along for the ride.”
Sukhpal added: “The GSF team are doing a tremendous job of accelerating our growth by getting these new branches kitted out, stocked up and ready to trade in record time. Being at our Wembley branch when it opened reminded me of my early days in the trade many years ago, and it’s great to see our team have the same hunger to win as I did back then.
“I know exactly what it takes to succeed in the London market, so we’re doing everything in our power to get our new and existing branches all the resources they need to get customers across the city the parts they need.”
