Why has Castrol developed its marketing support?
In an endeavour to boost visibility and accessibility among motor factors and workshops alike, Castrol has agreed a “strategic partnership” with Tetrosyl. It also offers an array of marketing support to reach wider audiences. Castrol’s National Key Account Manager, Courtney Forman, explains more.
In the UK alone, a significant 15.7 million cars manufactured by mainstream OEMs, equivalent to 39.9% of the country’s car parc, can be serviced using just five Castrol MAGNATEC products.
Ensuring Castrol is visible to consumers is key to potentially increasing sales of Castrol products like these. Castrol is, therefore, taking the steps to offer its support to you, and has partnered with leading suppliers to improve your access to products and marketing assets to reach a wider audience.
Castrol has developed a comprehensive range of premium lubricant products for you and your customers, along with relevant merchandise and marketing materials, to effectively promote and communicate the products.
Agreement with Tetrosyl
In 2023, Castrol announced a three-year strategic partnership with Tetrosyl, a manufacturer and supplier of car care products. The strategic partnership enables more motor factors and workshops to get enhanced access to the complete range of Castrol products and at next-day delivery service, via Tetrosyl Express.
You are now able to order Castrol lubricants, along with products from other brands, such as QH, TJ Filters, Carlube, Bluecol, CarPlan and many more, through Tetrosyl and receive support via the Tetrosyl customer service team.
Support measures in-place
Castrol provides a range of support measures, from digital assets that can be used on websites, to a range of in-store point-of-sale and marketing materials. Throughout the year, Castrol runs different promotional activities, including, for instance, the opportunity for Castrol customers to win tickets to popular sporting events, including major football tournaments, Formula 1 and MotoGP based on qualifying purchases and subject to terms and conditions.
Not only does Castrol provide exciting marketing activities, therefore, but it also runs bespoke promotions to motivate purchases of Castrol branded products and stock replenishment.
