Why Ecobat has changed to Veloris
Ecobat Battery was divested from Ecobat Group in June 2025 and is now owned by Endless LLP. This necessitated a name change, as well as the opportunity to set out a clear strategic vision for the company and its future role in the battery sector. Here is Kevin Wood, Veloris’ managing director, answering PMF’s questions.
Q. What has early feedback been from customers?
A. Very positive. We have been working hard to communicate our new name, visual identity and future strategy, but it is also very much business as usual. Our customers continue to receive the same great service and range of premium branded products from our branch network.
Q. What benefits will customers see from this relaunch?
A. Under our new ownership, we are investing heavily in our systems which will become transformative during 2026.
Q. How does Veloris plan to support motor factors as battery technology and vehicle electrification continue to evolve?
A. As the genuine battery specialist in the automotive aftermarket, we are in tune with the changing technology and demand pattern changes. The evolution from SLI to start/stop technology batteries has shifted demand patterns that affect stock profiles. As hybrid and EV 12V battery sales increase, this demand pattern will change again. We can support motor factors to take advantage of the commercial opportunities that arise with these changes, as well as practical support in managing battery stock.
Q. How influential does Veloris want to be in terms of steering factors through increasingly complex battery legislation?
A. We work with our suppliers and transport partners to ensure full legislative compliance for all battery technologies. We also work with trade bodies, such as the IAAF and BBIF, to understand planned legal changes from UK and European government departments.
Q. Are there new investments planned in logistics, stockholding or digital tools to support customers?
A. Our website (www.rdr.link/) is now live and will become a key resource for customers to identify the right battery for their application. The battery finder will be expanded and a B2B portal created to support customers through the buying process.
Q. How important is technical support and training in Veloris’ value proposition to the aftermarket?
A. For motor factors, battery identification, stock profiling, managing stock and handling returns are the key touch points in selling batteries. One of the most overlooked is the importance of checking voltage and charging stock regularly, so that it reaches the workshops in peak condition.
With vehicle systems becoming more complex, we can support workshops with the knowledge and equipment needed to change 12V batteries for every vehicle. Central to this is the importance for workshops to test every 12V battery that comes into the workshop and to support every 12V battery whilst the vehicle is being worked on.
Q. How would Veloris summarise the battery product category in the aftermarket at present?
A. Selling and fitting replacement 12V batteries is not new, but the vehicles they are fitted to and the electrical systems that rely on them have changed enormously. The battery technology itself has also changed. It could be forgiven for thinking that the battery category is quite straightforward, but when the technology and application changes force you to relearn everything you thought you already knew – for example, charging voltages and battery identification – it is more important than ever to partner with a genuine battery specialist.
