Last year, WAI launched its range of EV charging cables to fit popular vehicle makes and models, as it moved into the EV market, but what impact has it had on customers?
As the growth in the EV market continues at pace, WAI is excited to support its distributors, as part of the brand’s pledge to helping automotive businesses thrive and survive in times of change – and support motor factors and garages with its regular product launches.
Motor Parts Direct (MPD) lists WAI as an MPD preferred supplier on rotating electrics and now stocks WAI’s EV cables.
MPD National Accounts Manager, Chris Olds, said: “When WAI launched stock to cater for the EV market, at the time no other supplier had a range in stock ready to go, so MPD began an official supplier of WAI’s EV cables.”
Coverage and durability
Two features of the EV cables MPD hails as key success are their “product coverage and durability.”
WAI’s EV charging cables range covers popular vehicle applications, including Type 2 Female to Type 2 Male 32A Single Phase and Three Phase, Type 2 Female to UK Plug (with controller) 16A and 32A and Type 2 Female to EU Plug (with controller) 16A and 32A for Audi, BMW, Mercedes, Tesla, Jaguar, KIA, Mini, Hyundai, Nissan Leaf 2008, Renault, Smart, Tesla, Toyota, Volvo, Porsche, Range Rover P400e and Lucid Air.
The range also includes Type 1 Female to Type 2 Male 32A, Type 1 Female to UK Plug (with controller) 16A and Type 1 Female to EU Plug (with controller) 16A for Ford Focus Electric, Lia Soul EV, Citroën CZero, Mitsubishi Outlander PHEV, Nissan Leaf (2012-2017), Toyota Prius, Renault Fluence and Peugeot iOn.
The EV cables are TÜV certified and available in a 5m length and a 10m extension length. WAI said it is the first in the market to offer extension EV charging cables as part of its commitment to provide a high-quality alternative to manufacturer supplied cables, with the option to extend existing charging cable.
WAI has carried out its own tests at the company’s HQ to show customers their robustness. The brand recently launched a video on its social channels showing the EV cables being dropped from a height, driven over, and the wire being cut – with the cable coming out unscathed.
WAI support and values
MPD commented on the support it has received through stocking the cables: “As with all WAI products, the EV cables come with WAI’s complete technical support service, a technical brochure and information on identification of cable types.
“We also get regular visits with the WAI sales team to ensure we have the product knowledge and stock required for our stores.”
Chris added: “We associate high-quality, regular range development, excellent client support and marketing, with the WAI brand.”
Customer satisfaction
The EV cables have also received plaudits from MPD customers, citing the packaging, design and price points.
Chris said: “Our customers like that the EV cables come in a bag for packing up and keeping tidy. They also said they like the look and feel of the product, in terms of quality and stylish design – and at a very good price point.”
