The Turbo Guy is expanding its services
Remanufacturing almost 2,000 turbos per month, The Turbo Guy is expanding both its network and the range of services it offers, especially aftersales processes. It has also launched a new trade-only brand to complement its existing portfolio.
The Turbo Guy says it sells turbos exclusively to the trade for up to 40% less than brand new OE units, with stock availability that covers over 90% of the UK’s petrol and diesel car and LCV parc.
Furthermore, via The Turbo Guy, you have the option to offer workshop customers a “more cost-effective choice” for turbo replacement through premium remanufactured units – “without compromising on quality”.
According to the company’s managing director, Allan Mitchell, whilst he acknowledges that price, availability and quality remain key considerations for sales, providing you with effective aftersales support is vital.
He said: “Strong aftersales support is essential for distributors serving the automotive aftermarket, where a supplier’s fast response in availability and delivery at a competitive price, can make all the difference in securing a workshop order for a turbo. The Turbo Guy has a dedicated technical support team to provide factors with sales and aftersales support with a range of contact options, via phone, email and, more recently, via WhatsApp. A dedicated technical support page on our website includes several downloadable guides to help workshops troubleshoot any issues.”
In addition, The Turbo Guy is edging closer to moving onto the TecCom portal. There will be access to its range of exchange units and the ability to process warranty claims. Allan told PMF that this will offer you a “seamless end-to-end solution”, providing access to direct information.
Turbo replacement means upsell opportunity
Allan is urging you to get into the mindset that a turbo replacement generates an upsell opportunity, like recommending a DPF clean at the same time.
Allan continued: “If a turbo has failed, it’s likely that some contamination will have been sent downstream into the exhaust system. OEM turbo fitting kits and oil feed pipes are becoming more competitively priced and increasingly available to the aftermarket, which provides a further upsell opportunity, as they minimise any potential fitting problems for the workshop.”
Customer peace of mind
For customer peace of mind, every Turbo Guy remanufactured turbo is supplied with a 12-month warranty, through its trade-only distributor network.
Allan concluded: “The quality of our turbos is reflected in the appearance of every unit, which is identical to a brand-new turbo and provides the garage full confidence that it will function correctly.”
The Turbo Guy launches new trade-only brand
With the aim of providing more choice and simplicity, The Turbo Guy has revealed its new trade-only turbo brand. Complementing its existing and expanding remanufactured turbo portfolio, Kiiro “represents premium quality but at a budget price point”.
Kiiro will be sold exclusively via The Turbo Guy’s network of motor factors and parts distributors with no surcharges applied.
The Turbo Guy says that its customers will benefit from straightforward pricing, cleaner invoicing and easier stock management, whilst workshops will gain fast access to high quality stock.
In the first few months, The Turbo Guys reports there will be a range of 20 SKUs for Kiiro, covering fast-moving volume car and van applications, including PSA, VW and Ford Transit models. The product range is expected to double during 2026.
The Turbo Guys says the Kiiro range of turbos will deliver OE-matching performance and will be supplied in a distinctive yellow box. The brand name is a nod to the Japanese word for ‘yellow’, whilst also denoting premium quality.
