With all sorts of different lighting solutions available in the aftermarket, it is essential to understand what bulb suits which type of consumer.
Although space is limited within motor factors, it may be beneficial to stock different types of bulbs. That way, factors will have the ideal solution for every lighting challenge that garages provide them with. On top of this, factors need to be knowledgeable about the bulbs themselves – the advantages that each provides and the type of driver that each bulb would suit. In this capacity, factors will be able to fully assist their customers, who will then be able to do the same with drivers. In response to these needs, Hella has put together a guide to the ways in which its bulbs can be promoted.
Standard bulbs – the safe driver
The Hella Standard bulb is primarily aimed at the driver that values safety, but needs their equipment to be affordable and trustworthy. Factors should therefore focus on selling these when workshops are working on, for example, family cars, as they provide good value for money and are tested for premium quality and reliability.
Performance bulbs – the passionate driver
Performance bulbs are aimed at the passionate driver who is enthusiastic about their vehicle, its appearance and its maintenance.
Factors should emphasise that with these bulbs, drivers will be able to react faster, with the Performance range supposedly providing between 25 and 50 metres more visibility.
Long Life bulbs – the professional driver Factors should mainly look at selling Hella’s Long Life range to the professional driver or fleet managers, as it has an extended lifespan, while continuing to provide effective and lasting performance. The company claims that these bulbs last up to three times longer than is required by ECE regulations, which ensures that the vehicle doesn’t need as much maintenance, leading to less downtime, and more profit for the employee and business owner.
White Light bulbs – the stylish driver White Light is Hella’s xenon offering, and it is designed for the more stylish driver, with the company stressing that it provides the perfect combination of style and comfort. With up to 30% more light, when compared to a standard halogen lamp, it delivers high levels of safety due to its higher light contrast, and lasts up to 300 hours.
When factors are able to understand the different types of bulbs and their unique selling points, it instils a level of trust with their customers, and allows them to respond quickly and efficiently to any need. Of course, on top of this, they will be able to retain a healthy profit margin in the process. By providing their customers with multiple lighting options, factors are giving workshops the opportunity to upsell, suiting every party in the process.
