Meyle’s Head of Brakes/Drivetrain, Stefan Bachmann, provides an insight into the company’s ‘next generation’ brake pads, discussing how motor factors stand to benefit from selling them.
The benefits
Generally speaking: The sportier the pad is, the more likely it is to squeak. With the ‘next generation’ Meyle-PD brake pads, Meyle is going one step further by reducing the noise emission of its performance-oriented brake pads to a minimum.
On one hand, motor factors can sell a performance-oriented brake pad with reduced noise, and on the other hand, they can offer their customers an alternative to regular brake pads.
Factors can also benefit from Meyle’s LCV-PD brake pads, which are said to have longer lasting brake components. According to the company, these pads improve performance with their extra durability – they can take extra weight, as well as extra distance. This enables a longer service life and, as a result, the vehicles will be in workshops less often, saving money for the fleet owner.
Best practice: Selling
Meyle claims to support motor factors in communicating its –PD brake pads’ features directly into the market. A full package of sales promotions, such as adverts, assembly videos, check-lists, and brochures about typical damage patterns, is provided to motor factors to allow for efficient and successful selling. Factors can also make use of these promotional assets online at www.rdr.link/FL014
Making more sales
Usually, drivers of sporty vehicles tend to order brake pads via the internet. With the Meyle-PD brake pads supposedly offering more performance-oriented characteristics, factors can add these more ‘sporty’ customers to their target pool.
Another opportunity for factors to expand their regular customer base is the LCV market, with factors providing the pads for LCV fleet-holders. With Meyle claiming that these brake pads last longer and reduce servicing durations, factors can convince LCV customers that the pads are a strong asset for every professionally used vehicle. By offering reliable and durable products to their customers, motor factors can strengthen their image as a dependable partner to their customers.
Knowledge to pass on
As part of its aim to provide better services for the aftermarket, Meyle is aiming to support workshops and to become a ‘driver’s best friend’. With this in mind, the company wants factors to know what advice they can pass on to their customers – a win win for both parties.
The company claims that the pads are designed to help workshops do as good and as efficient of a job as possible. To aid this, the pads come with optimally aligned chamfers, slots of friction material and individual shims, as well as with detailed and easy-to understand assembly instructions and advice.
It is useful for factors to know the complexities of the pads, and how to get the best possible service life out of them. Meyle recommends that, before installing the new pads, technicians should clean the brake calipers and wheel hubs intensely, and use enough brake lubricant to ensure a flawless fitment and protection from corrosion.
The company also offers a ‘Brake Checklist’, which can be used as guidance when observing typical damages on brake components. To help factors push the pads and to make customers more likely to choose them, Meyle frequently publishes and delivers tutorial videos and brochures on typical damage patterns, as well as product flyers for POS help. These assets can be accessed by visiting www.rdr.link/FL015
