Ring Automotive on winter readiness

As the clocks went back at the end of October – one of the first signs that winter is upon us – attention now turns to what needs to go into stock. Perhaps a few products have already crept onto the shelves, but Ring Automotive believes there is a deeper strategy required to ensure the trade is prepared and ensure motorists aren’t left stranded when it’s cold and dark. Here’s Henry Bisson, Ring’s marketing director:

We know that batteries can be negatively impacted by the cold weather; when the temperature drops to freezing, a battery can lose up to 35% of its power, which is why it’s important for technicians to keep an eye on their customers’ batteries over winter and ensure they have the best tools to prevent the battery from failing.

At Ring Automotive, we have a range of jump starters to consider: ULTRABOOST 1500 is our most advanced and is capable of getting vehicles with up to 6L petrol and 3L diesel engines going again. This means it’s suitable for most 12V cars, vans, SUVs and LCVs. Included in the jump starter is the ULTRABOOST button, which, when pressed, delivers enough power to start completely flat batteries. This creates a handy tool for both workshop and driver.

Another option to invest in is our compact lithium jump starter, which also has four additional functions: tyre inflator, light, 12V DC power supply and a power bank. The jump starter feature is capable of starting 12V vehicles, including 5L petrol engines and 3L diesel engines. It can also be used on vehicles with start/stop technology. What’s more, it has a boost function that will start completely depleted batteries.

The built-in tyre inflator has a digital pressure gauge and auto stop function making looking after tyres easy. There is also a powerful torch to illuminate dark workspaces or when using this tool at night. In case of emergencies, the red flashing light and SOS mode ensures the user is visible and can signal for help, if needed.

There are other handy functions on this jump starter, such as a powerbank so users can charge phones or gadgets when needed and a 12V DC power socket to charge and power a wide range of car accessories while on the move.

To ensure our products remain hassle free, this jump starter will recharge to 100% in just four hours and comes in a handy storage case, to help keep all of the additional cables in one place. As this jump starter is lightweight, it can also be used by drivers and technicians alike. Due to its compact size, it can be kept in the glovebox and is easy to carry around the vehicle to undertake the different jobs they might need.

Pump it up – Tyre inflators

Another important element for technicians to educate drivers on, not just during winter, but all-year round, is tyres. The correct tyre pressure is incredibly important, especially in winter when road conditions are more treacherous, so they should be checked regularly. To assist, we have a range of gauges for quick pressure checks, but if they need to be inflated, we also have a variety of tyre inflators.

One that is popular and selling well is the RTC4000, which is rechargeable, cordless and compact, so can be stored away until needed. It also has a memory function, so the user can save different tyre pressures and activate them easily from the home screen, and has an auto-stop feature, so there’s no risk of over inflating the tyre. The RTC4000 is easily chargeable via a USB Type C cable or 12V DC cable and is quick to inflate a tyre – even from flat.

Alternatively, we launched a value tyre care range earlier in the year. There are three products available, including the TYREInflate 10 and TYREInflate 20, the main difference being the former has an analogue display and the latter a digital display. The final product is the TYREInflate GO 10, which is Ring’s most compact digital tyre inflator, which is also cordless and rechargeable.

See the light

We recently revealed a mega promotion in the lead-up to the lighting season, with discounts of up to 33% on our bulbs. We know our bulb range has never been the most expensive on the market; it’s priced to reflect the quality of the product. However, the business has seen an increase in substandard quality bulbs entering the market. To ensure customers still receive high-quality, road-legal bulbs that are intrinsically safe for motorists, we’ve reduced our prices – without compromising quality.

Our impressive range of more than 900 bulb types covers approximately 99% of the vehicle car parc, meaning there is a bulb for almost every application in a car, motorcycle or truck. All of our bulbs are Emarked and tested to the highest standards, and our lighting laboratories have been awarded ISO:9001 for the manufacture and assembly of automotive lighting.

In addition to our core boxed bulb range, we offer a performance range, which puts more light on the road for the driver. The Whiter bulbs give a high spec look and match the white light emitted by LED daytime running bulbs, which are road legal and require no wiring change. The Enhanced Performance range covers long life car bulbs and rapid response bulbs.

Finally, to further assist drivers in the winter, we have introduced new accessories for the cold period. New products include an ice scraper, which has a soft grip handle and a tough plastic construction. There is also a windscreen frost guard to prevent frost forming on the windscreen. It is made of tough durable fabric, folds into an integrated pocket for easy storage and provides weatherproof protection.

With an abundance of winter products at your disposal, here at Ring we’ve got you and your customers covered for the months ahead.