Osram expands vision and safety portfolio

Continuing its century-long mission to help drivers see clearly and stay safe, OSRAM has taken two major steps to strengthen its aftermarket presence: the launch of a new WIPERblade BETTER SIGHT range and the transition of Ringbranded inspection lamps into the OSRAM portfolio.

Both developments underline OSRAM’s commitment to delivering premium-quality, vision-focused solutions to the trade and to drivers alike. From lighting and inspection to dash cameras and wipers, OSRAM is confident technicians and motorists can rely on the brand for their visibility and safety needs.

A clearer view for every driver

Marking OSRAM Automotive’s 100-year anniversary – a century since the invention of the twin-filament headlight bulb – the brand is celebrating its milestone with innovation that continues its founding promise: helping drivers see the road clearly. The launch of the new WIPERblade BETTER SIGHT range is the latest example of that commitment.

The range has been developed to provide maximum coverage with minimal stockholding, containing just 29 SKUs that cover the majority of the UK car parc. The blades are available in two ranges – multifit beam and conventional – both featuring third-generation nanotechnology coating, delivering blades that are waterproof, robust, quiet and streak-free.

OSRAM reported that its new wiper blades have been independently tested to 500,000 cycles, maintaining performance and scoring highly when benchmarked against other premium brands in the aftermarket. The tests assessed chatter marks, streaks, hazy film and squeaking.

Range deep-dive

The multi-fit beam blades comprise 15 SKUs ranging from 14” to 32”. Designed or all-weather performance, they feature an aerodynamic spoiler to reduce noise and maintain quality even at high speeds. A high-carbon steel inlay provides a solid connection between blade and windscreen, helping prevent lift and ensuring a clean, consistent wipe.

Ease of fitting has also been a priority. Each pack includes a secure and simple adaptor system, ensuring compatibility with almost all vehicle makes and models straight out of the box.

Meanwhile, the conventional blade range in the BETTER SIGHT line offers 14 SKUs from 13” to 28”, featuring a vented design to improve downforce and stainless steel construction for good weather resistance and anti-corrosion durability. These blades also include a pre-fit adaptor that covers five of the most common arm types: bayonet, hook 9×3, hook 9×4, pin 3/16” and pin 1/4”.

To support technicians in the workshop, OSRAM has added a QR code on every package, giving instant access to fitting guides, vehicle application data and step-bystep installation videos.

OSRAM Marketing Manager, Terri Clark, explained: “It’s OSRAM Automotive’s 100-year anniversary, which celebrates our invention of the twin filament headlight bulb. Now we’re introducing wiper blades into our range – so where drivers’ vision is involved, OSRAM is providing a comprehensive and premium-quality product portfolio.

“We wanted to create a wiper blade range that covered the majority of vehicles on the road but didn’t have the huge stock that usually comes with it, so we’re very proud that our range of only 29 SKUs can cover almost all of the car parc. This helps retailers, factors and workshops immensely, as this range takes up minimal space, but keeps the coverage, as well as providing a premium quality product from a reputable brand.”

Expanding the Osram portfolio

In a further move to strengthen its aftermarket offering, OSRAM has announced a significant branding transition for its inspection lamp range. As the parent company of Ring Automotive, OSRAM will now integrate all Ring inspection lamps under the OSRAM name.

This change is part of a wider strategy to streamline product branding and manufacturing, enhancing global consistency and accessibility. Professionals who have long trusted Ring for reliability and value can expect the same products, now under the globally recognised OSRAM brand – a name synonymous with more than a century of lighting.

The transition includes a refreshed range of 29 inspection lamps, featuring both familiar favourites and newly developed models. Updated packaging, marketing materials and product enhancements will form part of the rollout, which sits within OSRAM’s Automotive Care and Equipment (ACE) portfolio alongside torches, worklamps and related accessories.

For trade customers, this transition means a more unified and globally available range, simplifying purchasing decisions while maintaining the trusted performance the market expects.

A strategic move for the aftermarket

Across Europe, OSRAM-branded inspection lamps are already wellestablished; however, when OSRAM acquired Ring in 2019, the Ring branding was initially retained in the UK and Ireland due to its strong market recognition.

Now, as both brands continue to evolve, the decision has been made to unify inspection lighting under the OSRAM name to strengthen consistency and leverage OSRAM’s global manufacturing and distribution network.

Ring Marketing Director, Henry Bisson, said: “With OSRAM’s OE pedigree, this is a strategic move that makes sense for both companies in the aftermarket. These product ranges are already established under the OSRAM brand across Europe and are well received, so it made logistical sense to make the branding the same for the products globally.

“The products will be the same, if not very similar, it’ll just be the brand that will be different. Therefore, we want to reassure people that they are not losing Ring products, but gaining an OE brand for their vision needs.

“This is a continuation of the new 3-in-1 worklamp and the torches that OSRAM launched earlier this year, which have been met with rave reviews.

“While this may seem like a big change for both Ring and OSRAM, we’re just trying to consolidate our product offerings into the brands that make the most logistical and logical sense for the aftermarket. We’ve been very excited from the feedback we’ve already had on the new OSRAM products, and we look forward to this exciting new change for both companies.”

One brand, one vision

The transition of Ring’s inspection lamps to OSRAM branding fits with OSRAM’s wider vision and safety strategy – ensuring that wherever a driver’s view or visibility is involved, OSRAM has a solution.

The recently launched OSRAM dash camera range is another example of its strategy in action. As a leader in OE lighting, OSRAM knows that visibility and safety extend beyond illumination – it’s about awareness, protection and evidence in case of incidents. Early feedback from the aftermarket on the dash camera range has been very positive, claimed OSRAM.

Looking ahead 

Together, the wiper blade launch and inspection lamp transition mark a significant milestone in OSRAM’s continued growth within the aftermarket.

Terri Clark concluded: “OSRAM is dedicated to giving drivers the clearest view of the road, whether that’s our bulb range, our dash cameras or our wiper blades. We believe that seeing the road clearly is vital for safety, and so we would never compromise on quality.” For more information, click here.