How heaters and blowers offer revenue opportunities
Jan Zieleskiewicz, Nissens Automotive’s marketing manager, believes stocking quality heaters and blowers could pave the way for a healthy revenue stream.
While the heater may not be used much in the summer, the blower plays a crucial role in circulating cooled air when the AC is running. As the weather changes, both the heater and blower work together to keep the interior warm and comfortable during cold days and nights.
As a result, cold weather can put considerable pressure on these two key components, as it’s likely that both will be working almost continuously, which may lead to their failure and consequent replacement.
Although the major components within the vehicle’s HVAC system do the main work, the heater and cabin blower both have vital roles, as they heat the cold air from outside and circulate it effectively around the cabin respectively.
Heaters and blowers may look like simple parts compared to other climate comfort system components, but when they fail, they can lead to serious issues and can take time and be expensive to replace. So, particularly when servicing ageing or high mileage vehicles, you should be encouraging your workshop customers to thoroughly inspect these parts of the system during a vehicle’s annual check and, if either need replacement, use only premium quality products, such as those manufactured by us here at Nissens Automotive (Nissens).
Quality vs price
Although offering a budget product might seem appealing, it is always a false economy. In contrast, opting for quality parts is the most cost effective and profitable route, as it maintains the workshop’s reputation, as its customers benefit from a reliable, long-term solution.
In addition, heater or blower replacement may require the removal of some of the vehicle’s dashboard, so changing the original part for a low quality version that is not so robust and may fail prematurely, means an expensive job will have to be done again, resulting in an unhappy customer and a damaged reputation for the workshop.
A premium quality replacement heater, however, ensures no issues with fitting, insufficient heat exchange performance or coolant leakage. Similarly, for blowers, proven quality parts that ensure smooth operation, efficiency and durability will safeguard cabin comfort and maintain the correct performance of the AC system, especially the compressor.
‘Same performance levels as the OE’
We are a thermal management expert; our replacement components are designed and manufactured in accordance with our strict genuine Nissens quality standards. This means they operate to the same performance levels as the OE.
As a specialist manufacturer that is focused on providing aftermarket solutions, we are aware that elements within a heater and a blower are prone to wear or fail, so, therefore, we are able to ensure that these components benefit from extra attention.
As a result, our heaters include high performance core tubes with turbulators, the core fins have louvres to ensure efficient heat exchange properties, and they are fitted with EPDM gaskets to resist thermal stress. When it comes to its blowers, they incorporate a high-quality electric motor armature, durable carbon brushes with power surge protection and robust control units and electrical resistors.
