How BM Catalysts’ latest initiatives benefit factors

BM Catalysts has launched two new initiatives aimed at supporting both you and garages: BM Garage Pro and BM Rewards Pro.

BM Catalysts Commercial Director, Mark Blinston, said: “We’ve invested considerable time and resource into developing BM Garage Pro and BM Rewards Pro, and it’s been fantastic to see such a positive response from the market so far. Having identified a demand for high-quality training and loyalty programmes in the industry, we’re hopeful that businesses throughout the aftermarket will find them beneficial for many years to come.”

BM Garage Pro is an e-learning platform designed to help technicians enhance their product knowledge. The training scheme offers an array of video content, helping technicians get up to speed on the latest technical and product information, while receiving an official certificate from the company upon completion of each course.

BM Cats believes this initiative not only “empowers technicians” but also benefits you by helping to reduce warranties through improved product knowledge.

The company also believes the concept also supports you by enhancing your product and brand knowledge to help drive sales and improve customer retention through “superior service and support”.

Furthermore, as awareness of accessory products, like BM Catalysts’ range of fitting kits and pressure pipes, increases through the training platform, it is claimed more upselling opportunities will also be created.

BM Rewards Pro is a rewards scheme where garages can earn points, or an extended manufacturer’s warranty, for installing and registering BM Catalysts’ products.

These points can then be redeemed for a reward of choice from thousands of items ranging from the latest technology to branded merchandise.

The aim of this initiative is to improve brand loyalty, ultimately increasing sales through distributors.